Work From The Medium Festival of Photography 2014 – Part 1

- - From The Field

Last year, when I went to visit the Medium Festival of Photography, I practically leaked energy.

I stayed out drinking, chatted with every possible person, dispensed advice incessantly, and worked through my portfolio review breaks. Only then, when it was almost done, did I give a public lecture in which I bared my soul to a crowded room. (Yes, even more nakedly than I do here each week, if you can believe it.)

In the end, I had a bad series of interactions with a fellow artist, and labeled him a “dick” in this forum. Which almost cost me one of my best friends. Honestly, he stopped talking to me over it, though we’ve since patched things up.

I’m nothing if not adaptable, so I vowed to do it differently this year. Driving down the 405 from LA, where I had a day at the Getty that I’ll chronicle in an upcoming piece, I near-chanted to myself that I’d take it easy.

Chill, if you will.

There was plenty of time to think, as the traffic was thick as Thanksgiving gravy, despite the late hour. I didn’t arrive at the Lafayette Hotel until 9:30pm, which I assumed made me the last reviewer there. (I was wrong. The reviewer across the hall showed up at 3:30 am, and woke me with a closing door. Ironically, it turned out to be a friend, so I couldn’t be too mad. Thanks, Maren.)

Anyway, the plan worked out swimmingly, as I even managed some time in the blue pool one sunny afternoon. (When in SoCal, after all.) I hit the gym, took my quiet time, walked through the corridors with my head down, avoiding eye contact. Anything to make sure I had good, positive energy for the reviews, and that I came home able to work. (Rather than losing 2 weeks in a fog, as I’ve done before.)

Fortunately, I did get to see a nice variety of photography to share with you here. And I even get to use the word “dick” again, as it was tossed about with shocking abandon by the keynote lecturer, Duane Michals. I kid you not, that dude said “dick” at least 15 times within the first three minutes of his lecture.

He was playing a character called Dr. Duanus, and opened with a story about needing a penis reduction. I watched the crowd, and people were in various states of disbelief. He was like a cross between Larry David and Robin Williams. Not what you expect in a photography lecture.

I ought to give him a more fitting shout-out than that, though. Mr. Michals lecture was by far the most entertaining and enlightening I’ve yet heard. He was profane in a way that was endearing, rather than discomfiting, and also managed to show a large selection of his work. Pictures and words that gave the crowd energy, and permission to experiment.

Afterwards, at his book signing, people stood in line for at least an hour, or I should say lines. There were two, in opposite directions, that snaked throughout the entire hotel lobby. No lie. People couldn’t wait to take pictures with him, catch a moment, get a book signed. It was electric.

But back to the reviews, which were my main priority. (That, and eating at the many insanely-good-cheap-ethnic-restaurants within 5 blocks of the hotel. Thai? Check. Pizza? Check. Falafel? Check.)

I’m going to break this down into two articles, as I’ve done in the past. So that you can actually look at the photos without it all blending into infinity, like the great Pacific Ocean. I want to keep your attention crunchy, like a perfect fish taco. (OK. No more cheesy SoCal similes. I promise.)

In no particular order, let’s lead off with Samantha Geballe. She’s an artist working in the Los Angeles area, who’s studied with Aline Smithson. (Who just won Center’s Teaching Award. Well deserved, I’d say, as I’ve gotten to see her students’ work 2 years running.)

Samantha is a very large person, and gay. As such, she has to live squarely in the crosshairs of people’s prejudice. Twice. She presents as a very calm presence, but told me that things are chaotic on the inside. Her visceral, black and white self-portraits aim to channel her actual emotions. Powerful stuff.

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Brian Van der Wetering is another of Aline’s charges. He works full-time for Epson, which means I now have a super-hookup for lots of swag. He already sent me a new 44″ photo printer, so you should be very jealous. (Just kidding. I’ve received nothing of the kind.)

Brian’s set-up photos were hilarious, and also a shade poignant. They share the sense of play and misbehavior of a ten year old who loves lighting his sister’s dolls’ heads aflame. They are well-made, but also well-thought-out. I thought they were pretty excellent.

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Tipping Point

One Spark

Crossing Over

In Jeopardy

Shaky Ground

Dependency

Jane Szabo is also an LA-based artist. Her training is in other media, and she came to photography rather recently. She showed me three portfolios, and I could actually see her working it out, sequentially. The third project caught my eye, as she’d created non-functioning dresses for the camera, and I thought I’d share it here.

Notice the way it mashes up fashion, sculpture, installation and photography. She’s able to bring her various interests together into one artistic package. I particularly liked the way the pictures could almost be installation photos from an actual art exhibition, but are not. She utilizes the white space well.

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Mike Sakasegawa has a full-time day job as well, as an engineer, I believe. He photographs his family, as we all do, but attempts to take the pictures beyond the average snapshot. He wants to communicate the sadness he feels at his children growing up, and the joy he relishes with each day.

The pictures resonated with me, despite the well-worn subject matter. We can all relate, which also helps an audience appreciate a project.

Eva

Contrast

Prize

Kettle Corn

Hold Fast

Adriene Hughes teaches at UCSD, so she didn’t even have to travel down the coast. Surprisingly, though, she showed me some pictures that were taken in my town of Taos. I did a double-take at first, exclaiming, “What the hell?” or some such.

Adriene made a performative project in which she always dressed up in her favorite deer head. Many of the pictures felt like documents of performance, rather than photographs made as original art objects. But there were more than a handful I really enjoyed, and the picture with the little dog sitting on the naked dude’s lap was simply priceless.

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Finally, we come to Tetsu Kusu. He was hanging around the lobby when I came in that first night, and planned to volunteer for the festival. I craned my neck in all directions, looking to spy anyone I knew. Tetsu approached, and seemed to know who I was. He gave me regards from Miki Hasegawa, a photographer I profiled here after meeting her at Review Santa Fe.

It seems as if the Japanese photo crew is rather tight, and I guess my own “image” is out there on the Interweb enough that I will occasionally get noticed. (Down, ego, down.) Anyway, Tetsu and I spoke a few times over the weekend, and he showed me his pictures on his iPhone.

He’s currently traveling around the West Coast, sleeping on a surfboard in his car. He posts images each day on a password protected Tumblr, so the project is updated in realtime. There’s an edgy vibe to his portraits, so the whole thing made me think of a Japanese-surfer-on-the-road-Mike-Brodie-type-of-deal. Very cool.

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Sayonara until next week.
Jonathan-san out.

The Daily Edit – Modern Farmer

- - The Daily Edit

Art Director: Sarah Gephart, MGMT. design

Photography Directors: Luise Stauss and Ayanna Quint, Stauss & Quint

Photographers: Richard BaileyHenk WildschutGrant CornettDaniel SheaLauren FleishmanTom SchierlitzRush JagoeAlexi HobbsCedric Angeles

 

How long has your studio been in business; aside from Modern Farmer, who are some of your other clients? 
LS&AQ: We started our studio Stauss & Quint at the beginning of this year and work with design firms, book publishers, online magazines and custom publications. Some of our clients include Pentagram, Ten Speed Press and Medium. We really enjoyed working together on Modern Farmer and decided that as a team we could offer clients a great network of photographers as well as years of experience in photo art direction and shoot production. Our goal is to bring our editorial eye to a wide range of clients.

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Overall, what is the photographic direction for the magazine?
LS & AQ: Farming and agriculture are diverse subjects, encompassing many different global issues which are so rich photographically. We cover everything from food production to climate change to politics. What’s been exciting for us has been the international focus of the stories, what has given us the opportunity to work with photographers on every continent. We are drawn to photographers who are passionate about their work and curious about the world around them. Many of their personal projects and editorial work display a sensitivity and humanity without being sentimental. For example, we ran a photo essay by Cedric Angeles that was a personal project he had been working on about shepherds worldwide for the past 20 years. While working on assignments for more glamorous stories, he carved out time to document the life of local herders. He isn’t afraid show how difficult the farming life is while still creating beautiful and arresting images.

 

Tell us about the genesis of this magazine and who are your subscribers?
LS & AQ: Modern Farmer in the brainchild of Ann Marie Gardner. Luise worked very closely with her and Art Director Sarah Gephart of MGMT. design studio to develop the look and feel for the prototype; Ayanna came on board for the first issue and as the issue came together we refined that further. Modern Farmer is for anyone who cares about where their food comes from and the demographics of the subscribers represent that. It runs the gamut from 3rd and 4th generation farmers to those who can only grow basil in their kitchen window. The goal is to provide in-depth reporting that is entirely approachable no matter your agriculture background.

 

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Can you share the cover direction? It is always an animal portrait to set the magazine apart from others?
LS & AQ: As the first issue was coming together, we were defining the aesthetic of the magazine and looking for an image that was striking and would set us apart on the newsstand. It was an organic process, working with the art director, Sarah Gephart, and the editors to refine that vision. Richard Bailey’s rooster was one of many options we tried for the cover, but we knew the minute we saw it that it worked. He really is a handsome rooster! The great thing about having an animal on the cover of each issue is that it allows for many different audiences to identify with the magazine. Richard has shot every cover since then and these animal portraits have really come to define the visual identity of Modern Farmer.


Are there handlers for these animals and are they hired, or actual farm animals; about how long is a cover session?
LS: All the covers shoots take place in the UK, where Richard is based. A session usually takes from a couple of hours to half a day at most. There are no professional handlers but because we shoot at active farms, the farm hands help keep things under control. The animals are in constant motion and have to be walked and maneuvered back and forth in front of the back drop so it requires patience. When a 500 pound pig or a Mammoth Jack donkey or a British Blonde Bull doesn’t want to be somewhere, no-one is going to stop it.

 

What are the typical discussions with the photographers for the covers?
We shoot a variety of breeds for the inside and for the cover we look for the animal where the strongest character and personality come through. This makes for some funny cover discussions when you are talking about a pig. Each breed has a society, like the British Goat Society which connects breeders with farmers and it is through them that we find our subjects. Richard then travels all over the UK for the shoots. For the goat feature he found the only small farmer in the UK who breeds Nigerian Dwarf goats on a smallholding in Lincolnshire next to a Royal Air Force base. As he arrived, there were maneuvers going on in the air, as WW2 Lancaster bombers and spitfires flew low overhead in preparation for a show the following weekend and there were maneuvers going on in the farm. Richard was ushered straight in to the barn to see twins being born to one of the does. The farmer immediately named them after Richard and his assistant.

How do you use instagram as a photo source?
AQ: I’ve never hired someone based solely on their Instagram photos, but I do use it to see what photographers I like are up to, whether I’ve had the chance to work with them or not. I also use it to keep track of where people are and if they are traveling. We recently assigned a big photo essay to Bryan Schutmaat for another client because I saw that he was working out West and, I should add, posting some amazing images.

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Do you meet with many of your photographers prior to shooting with them?
LS: We  meet with photographers as often as we can. We were looking at Rush Jagoe’s book this Fall and he mentioned a farming collective in New Orleans of out-of-work fishermen, who built a Growers Initiative in reaction to the natural disasters they lived through. Luckily, the lineup was just coming together for the upcoming issue and we were able to include his pitch in the issue.
 
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Do you scan the news and see who is shooting farming related content?
LS: We always keep an eye on gallery shows, photo blogs, books and festivals, and make note of good photography around food production and agriculture. I saw Henk Wildschut’s book ‘Food’ at Paris Photo last year and was impressed by the depth of his research. Starting in 1975 the Rijksmuseum’s department History of the Netherlands has given an annual assignment to a photographer, including an exhibition, titled Document the Netherlands, with the idea to register a current aspect of Dutch society in a series of photographs. Henk had shot large scale Food production in Holland over the course of 2 years creating perceptive and emotive images, making it a perfect marriage of photographer and story for this Modern Farmer piece.
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Tell me about the direction for the food waste project. What was the creative brief to Grant?
LS: The brief was to create images for a 10 page package on how, why and where edible food gets thrown out, amounting to half of the total food supply in the US, which is wasted in every step of the food chain: from farm to retail to consumers. Grant’s work had caught my eye while working on the food pages of the New York Times Magazine and I was looking for an opportunity to work with him. His graphic studies of food as objects as in his Beautiful Decay series made him a great match for this project. Grant often works with the food Stylist Maggie Ruggiero and the set designer Theo Vamvounakis, both huge talents. Their collaboration on Gather Magazine is really impressive. I was lucky to get them together for this assignment. 
I worked closely with the editor Reyhan Harmanci on the waste statistics to give to the team. One of the challenges on reporting that was the lack of great numbers, which underlined how much we need to improve on not wasting food–no one was counting! We ended using two main sources: FAO, a UN group that has done a lot of work on food security and infrastructure and a University of Arizona researcher who treated garbage as archaeological remains. He literally dug in America’s trash to catalog what we ate and what we tossed. That research allowed us to then recreate the average American food waste in the main photos.
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What made you choose Daniel Shea for the GMO project?
AQ: I’d worked with Daniel before at The Atlantic and am a huge fan of him and his work. His portraits are wonderful of course and he’s done some personal projects (Blisner, IL and Coal Work)  that have a real engagement with the landscape and the environment so I thought he’d be a good fit. There’s a real poetry to the way his subjects interact with the world around them but he’s able to translate that well for an editorial shoot so the images remain grounded in the story.  I had been looking for a chance to work with him from the first issue and was glad it came together so quickly. It took 7 issues before we were able to work with Alexi Hobbs, who has a great story in the issue that’s coming out next month. There are so many great photographers out there, and so few assignments!
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I see that you’ve hired Lauren Fleishman, did you follow her blog, Rise and Shine with Me? Had you worked with her before?
AQ: I follow Lauren on Instagram and had kept track of her for over a decade but hadn’t had the chance to assign her anything. She’s now based in Paris and I thought her work was a good fit for the magazine. When I contacted her, she mentioned that she’d always wanted to shoot at a farm but hadn’t had the opportunity yet. She really made the most of the shoot and captured so many aspects of this beautiful farm. The outtake that we used on the TOC is so lush and earthy, you can almost smell the soil. The shoot happened to fall on her birthday. Perrine somehow found out and gave her a huge bag of vegetables as a gift to take back to the city with her.

Do you use your still life opportunities to off set or surprise the readers?
LS: It is great to be able to create a polished and poppy product shoot for a farming magazine where it’s so unexpected. It’s also an opportunity to work with talented set designers such as Angharad Bailey. Together with the great Tom Schierlitz she conceived a crisp and graphic story that brought a strong sense of design in sharp contrast to the environmental images running throughout the rest of the magazine.

Richard Renaldi Interview

- - Photographers

Jonathan Blaustein: I wanted to start out talking to you about Chicago, because you’re from there, and I know very little about the place.

But the more looked at your website, I wonder if you belong anywhere? Do you live out of a suitcase?

Richard Renaldi: No. You were looking at the Hotel Room pictures, I imagine. And maybe some of the “Crossing” project. I do travel a lot, but that project, (The Hotel Room portraits,) is 16 years worth of travel.

Some of it has been for work, and my partner and I are definitely travelers, not tourists, so we like to do some adventuring. But this year I do feel like I have been living out of a suitcase, because of being on the “Touching Strangers” train. I’ve been all over, promoting the book, exhibitions, and talks.

Home is New York, and North Eastern Pennsylvania. I did grow up in Chicago, but I left at 18 to go to school here in New York at NYU. I haven’t lived in Chicago since. I only go back to visit the family.

JB: You mentioned your partner, Seth, and the “Hotel Room Portraits” series, which most people probably don’t know about, features the two of you on at least 4 continents, by my count, perhaps more. There is so much to talk about here, and we’ll try to cover all of it. But you’ve referred to Seth as your partner, and given all the hubbub in the last couple of years, are you guys married, or are you going to get married?

RR: We’re not married, and we’ll probably eventually get married. But probably we’ll just do a City Hall thing, and then maybe have a party. I don’t see myself exchanging vows in a public declaration of our love.

But our commitment to each other is there, sixteen years together and the proof is in the pudding. I could say boyfriend. I like that word. But he’s not such a boy anymore, and boyfriend doesn’t necessarily describe the graying aspect. (laughs.)

Part of the intention of that project is also quantity. We started out a little half-assed about the discipline, surrounding when we would travel and take a picture. So the first few years, there are actually some that are missing.

When I got a better SLR camera and lens, around 2007, and started shooting digitally, I started thinking about the project more, we’ve been fastidious that every single time we go somewhere, we have to do one. Even if I don’t really want to do it, we always make sure we make a portrait.

As you can see, they run the gamut from pretty dumpy hotels to fancy. It’s important that there’s a class component to the work.
There is a range, from trashy motels to corporate midrange ones, and then the really fancy ones. Most of those were on a job I did for Microsoft, where I went to 18 countries, in 2007.

But also, there’s an architectural element. And there are cultural markers too. It becomes not just a portrait of us, and our intimacy, our aging, the transformation of our bodies, and my ink. By the design, and the interior spaces of these different rooms, you can tell something about the place.

There’s a lot there to keep it going. Layers to the work, which I find exciting.

JB: All I kept asking myself, which you already kind of answered, was how the hell can these guys afford to travel to this many countries on such a consistent basis? But I’m guessing from your answer, when you said you did a job for Microsoft, that you also do commercial work. Which I didn’t know.

RR: Not so much recently. But I have had some privileges, and used those as an opportunity to photograph and travel. I was fortunate to not be grounded to one place and having to always worry about my financial security. I’ve been able to up and go, and spend weeks at a time traveling through South East Asia.

Some of those trips were after the Microsoft job. We were in Taiwan, and went onwards afterwards. Last year, I went to print my book in Hong Kong, and we were going to take a trip to Thailand, but there was a coup. So I met Seth in Morocco.

JB: I saw that. And you were in Southern Spain too this year. And Canada.

RR: Yeah, we just drove up to Canada. I always wanted to see the Maritimes. I was teaching in Portland for a week, so Seth came up and met me. We met some friends and also went to an island in Maine called Vinyl Haven.

A lot of it is combined with work, or visiting family. We just like to travel.

JB: Sure.

RR: We try to do one big trip a year. We used to put our place on Airbnb, so when we went to Bolivia, Chile and Easter Island, that basically paid for the whole trip, renting our New York City apartment.

JB: I have a 7 year old. It was his birthday yesterday. When I told him I was going to interview you, he said I should ask you why the people had to be touching?

RR: What’s your son’s name?

JB: Theo.

RR: Theo? I like that name. Well, they had to touch because the concept was about connecting two strangers in a photograph. I’d been doing single portraits for many years, and I was shooting “See America By Bus,” about the people traveling across the country on Greyhound buses.

That was the first experience where I was making large format work. Consensual portraits of two people that didn’t know each other, in the same space. It added this new layer of complexity and challenge to making a portrait.

I had to get the permission and approval of two different sets of people to be in a picture together. And I really liked that, and thought there was something really rich there.

I was interested in the space between people, like in they city. You see a group of people, clustered together, and in that moment and space in time, they’re connected. Standing at a light, waiting to cross the street. Everyone looks like they’re together, because they’re in a group.

But they’re not. They don’t know each other. I wanted to link them.

Also, there was this desire to catalog, in the way August Sander catalogued people. I had this impulse to do that, but to mix and match. To take different types of people and put them together.

As the project progressed, I became as interested in people who looked like they belonged together. Similar types.

But I think the reason why they had to touch, to answer Theo’s question, is that I was really curious what the body language would look like. As I write in the essay, what would the physical vocabulary look like, when someone asks two strangers to do that.

JB: I think part of what people respond to is the disconnect between the concept and the reality. Everything looks so natural. Until you know what’s going on, you would never guess.

I didn’t think of it at the time, but its so transgressive, to touch strangers. Theo and I were in Denver a few weeks ago. In a coffee shop.

There was a guy, sitting at a table by himself, drawing. He had all these fancy colored pencils. Theo will talk to anybody, he’s got a very open personality, so he walks up to the guy and starts asking about his pictures. Then, he put his hand on the guy’s forearm. Immediately, I jumped, and said, “Theo, you can’t do that. You can’t touch strangers. You can talk to them, but you can’t just go up and touch people.”

I promise, it had nothing to do with your book. We hadn’t even scheduled the interview yet. But the idea was so powerful in my instinct, that you don’t do that.

I’m sure people want to hear the backstory about how you do it. How you convince people to put their hands on someone like that? How you get them to break that taboo that they probably don’t even realize is there?

RR: The further the distance gets from the project, the more I realize that other things were at work. There was definitely a bit of a dare, and a challenge to people.

“I dare you to transgress,” like you said, “your own boundaries.” To do things that we are told are not necessarily appropriate.

There is a challenge that is being placed onto my subjects. More recently, I’ve started thinking that there is a transference that’s happening, of what I might want to do to the person.

As I became more of a director, as these scenes of joining these people together played out, I realized that I needed to make more compelling pictures. People have a very conventional sense of touch, in general. If left to their own devices, they’re just going to hold hands. Or put their arm around each other.

They’re not going to get that intimate. I realized I needed to be more of a director, and construct the points of contact. What I now have come to see is sometimes, I’m transferring what I would want to do one of the subjects. By having the other subject do it.

There’s this one image of a woman who’s going through chemotherapy, and she looks sick. You can tell. She has these ortho shoes on.

JB: In Hawaii?

RR: Yeah, it’s in Oahu. I paired her with this other woman, who was on her honeymoon, and I had her caress her on the cheek. I think it was the second exposure I made. I know that’s how I felt.

I felt bad, and I would have wanted to do that. There is this emotional transference that I see in these pictures, from where I stand now.

There’s another with a sexy black guy and black girl, in Venice Beach. I really wanted to touch the guy. He was like a body-builder working out at the pit in Venice Beach. You know?

JB: Sure.

RR: I wanted to be really intimate. So what she did was what I wanted to do. I find that conversation interesting, because it’s newer for me. It’s come up lately, discussing the work at talks. I’ve started to see my own projections. What I would wish for, were I to have that freedom to touch someone.

JB: That’s the sequel, right?

RR: (laughing.) (pause.) I can’t be the “Touching Strangers” guy forever.

JB: (laughing.) Indeed. I feel you. It was tongue in cheek. I don’t think we do sequels in photography. It’s not Hollywood, right?

RR: It’s true. Maybe you can do B-sides?

JB: It’s great to see the way people have responded to it. I saw it on the wall, and then I saw the book.

RR: Did you see the show at Aperture?

JB: I did. I was in New York in April. That’s part of why I ended up reviewing the book. I don’t get excited by photography as often as I’d like, unfortunately. But that show grabbed me, so when I finally got my hands on the book, it was a perfect way to write about it.

But until I did a little research for this interview, I didn’t know that Aperture had done a Kickstarter to raise money for the book. You didn’t do a Kickstarter campaign, they did?

RR: That’s right.

JB: How does that work? Here at APE, it’s a conversation we have often. Where does the money come from? Who’s doing the raising? How much do you have to bring to the table?

So please don’t feel like I’m putting you on the spot, but Aperture raised $80,000 to publish your book.

RR: Right.

JB: That’s crazy. Did they use it all? Isn’t it their job to raise money? How does this work?

RR: I just wanted them to publish it outright. They told me they had been approached by Kickstarter to partner with them. Kickstarter was interested in raising their own profile.

JB: They got to benefit from partnering with the Aperture brand, in a sense?

RR: That was the intent. And Aperture, as a non-profit, is always looking for funding. So they viewed this as a new source of funding, because they’re always begging for money. They do auctions and fundraisers. They saw this as another source for them.

For me, personally, I was not sure about going down that road. One reason is that if people know me, and know my background, they probably knew that I had the resources to have had my own publishing company, which was Charles Lane Press. Which you know about.

JB: Right.

RR: Although it was very challenging, and in the end, I wasn’t able to continue and make it work.

JB: You’re using the past tense here. I had no idea that it was defunct.

RR: It’s not defunct, but it’s on extended, if not permanent, hiatus. We’re still selling our stock of inventory. So it’s not gone, and there could be the opportunity some day to re-engage with that.

JB: You started it to produce your own book, which was “Fall River Boys.” Is that right?

RR: That’s right. But we also produced 3 other books by 3 other photographers.

JB: Thereafter.

RR: Yes. Which I’m very proud of. It was a great accomplishment, and I think they were really fantastic books that were under-appreciated, actually.

JB: As a publisher, how did you go about selecting work to get behind?

RR: I was naive, so I got behind the work that I wanted to get behind. Not work that, from a financial standpoint, crunching the numbers, I knew I could sell this many books. And make this much back.

I really wasn’t interested in publishing someone that had already been published, and had many opportunities before them. And I wanted to work with people that I thought were doing really interesting things. To give the same opportunity to them that Aperture gave to me with my first book in 2006.

I wanted to be a curator, in a way. For my partner and me, this were our choices. What we were presenting. And I didn’t want to present someone that everyone knew. You know?

Which was what someone told me I should do, if I wanted to really make the company work.

JB: I’m just spitballing here, but that’s why people like Martin Parr, or Paul Graham…

RR: (laughing) I was just thinking of Martin Parr too.

JB: Right. That’s why they have seven books a year, because the companies know that if they work with an established brand…

RR: It’s what people want. Because they buy it. Or it’s what people know. It’s a combination of the two. It was really challenging.

But getting back to Kickstarter, that was one concern. And another concern was, “What if we don’t make it?” When we were having this conversation, I don’t think Indiegogo had its feet to the ground yet. So if you didn’t make your goal on Kickstarter, you didn’t get anything.

To alleviate that concern, Aperture set a really low bar.

JB: 10 Grand.

RR: Yeah. The book would have cost more to produce, for sure, but at that point, they were talking something very small. More like the size of that Tim Hetherington book, do you know it, “Infidel?”

JB: Not off the top of my head. I should have lied and said yes.

RR: Closer to 5.5″x7″ than 8.5″x11″, you know? A smaller trim size, and a smaller press run. The campaign launched after Aperture sent a videographer, and we made the video piece of me actually making a “Touching Strangers.”

They launched it in June, and they have a hefty marketing department behind them, where they can get the word out to a huge mailing list. People knew about the project, because I had been putting it out since 2007. I showed the series on Conscientious, and on David Bram’s site…

JB: Fraction.

RR: Yeah. I think I had, over the years, built an audience. But we met the funding goal in three hours. It became this thing that had a life of its own, and we got a lot of attention. The New York Times did a piece while the campaign was still up.

Towards the end, CBS news contacted me and wanted to do a piece. I was anxious and nervous about that too. I thought they were going to paint it with a very sentimental brush. It was all about “Touching Strangers,” and they tailed me on a shoot. I pushed back really hard against where I thought he wanted to go.

It still goes there, but it’s OK that it goes there. There is, included, some of the tension and complexity. I was really pleased with how the final piece came out. The segment is called “On the Road,” it used to be with Charles Kuralt.

JB: Sure.

RR: Very Americana, heartfelt stories. The piece does arouse sentiment, but I don’t think that’s bad. Because the work does, you know?

I was actually in New Mexico, and it aired the day that CBS went offline in three of the biggest markets, because of a contract dispute.

JB: Oh my goodness.

RR: So people in New York and LA tried to tune in, and CBS was black on Time Warner cable systems, because Time Warner and CBS had a dispute which lasted a week. But in the fall, the piece got picked up by some of the news aggregating sites, like Reddit, and it went viral.

The Youtube video of that CBS piece ended up with 2 million views. It’s too bad that didn’t happen when the Kickstarter campaign was up. That just propelled it even further.

JB: But they wouldn’t have needed $800,000 to produce your book, right? 80 Grand, I would imagine, covered everything?

RR: It enabled them to make a bigger book, a higher press run, and covered the traveling exhibition.

JB: Do people now contact you? Do they want to be shot by Richard Renaldi? Is this developing a commission aspect to your career, or has that not happened yet?

RR: Last year, when the project went “viral,” an organization called Art Works, in Cincinnati, approached me. They have a partnership with Cincinnati Metro. They are generally a mural program, where they create murals all over Cincinnati.

With the Metro partnership, they place art works in the bus stops, in the big light box displays. They thought it would be great to bring “Touching Strangers” into that, and do a partnership with Cincinnati Metro. They commissioned me to make original “Touching Strangers” for the light boxes, to coincide with the Photo Focus photo festival, which opens this weekend.

I jumped at the chance, because for engaging the public, on a mass scale like that, the bus stop is perfect. And it comes full circle, because the idea came out of the “See America by Bus” series.

JB: Right.

RR: As the time approached, to go make the pictures, I was actually dreading it, because I hadn’t shot “Touching Strangers” in a while. I was done with it, and it was hard to wrap my head around going back to do more. So I didn’t want to go.

But it was a commitment, and I ended up making some of the best pictures in the series. Really, it turned out to be a strong collection, the pictures from Cincinnati. Maybe we can include some of those.

JB: It would be cool to publish them. We’d love to show things that people haven’t seen.

RR: Honestly, beyond that, I was hoping that I would get another ad campaign some day. I had a great experience with that Microsoft job. It was kind of the job of a lifetime, I don’t know if that will ever happen again but I am certainly open to it.

JB: Well, those folks read this blog every day. So, who knows?

RR: I know, I know. I would love those folks to throw me into the mix again. On that Microsoft job, which spanned 18 countries, I really ended up enjoying the discipline, and it ended up making me a better photographer.

I had to think about other considerations, and photograph with someone else in mind. But I was really fortunate, because I had the artistic freedom to make the kind of images I wanted. In that project, it really looks like my work.

I’d really like that opportunity again.

JB: Well, we’re putting it out there, so we’ll see what happens.

RR: Yeah.

JB: (laughing) I’m helping as much as I can.

RR: I was approached by Hanes, recently, to do people touching each other’s new Hanes soft-cotton blend T-shirt.

JB: Right.

RR: So they wanted to basically co-opt “Touching Strangers.”

JB: Strangers Touching Michael Jordan.

RR: Basically. They wanted to sell underwear with my idea. And that didn’t appeal to me. I thought it wouldn’t respect the work I did on this project. But they thought it was the greatest idea in the world.

JB: Of course they did.

RR: They wanted to attach my name to it. I thought, “Maybe if I was anonymous, and it was a lot of money, I’d consider it.” But I pushed back pretty hard, and I never heard back.

JB: Earlier in the interview, you talked about a project in which you were photographing in bus stations, which are inherently transient, and you were taking Greyhounds and such. And with “Touching Strangers,” it’s right there in the title, that you don’t know these people.

How do you operate? Do you give people prints, when you take their picture? Do you ever stay in touch? Is this only a fleeting connection, or have any of these pictures led to relationships that have evolved over time?

RR: I don’t know if I like the word fleeting, but it was definitely a short-term relationship.

JB: Ephemeral? How’s that?

RR: Sure. There could have been a strong connection, but I haven’t done a project where I’ve followed someone for a long period of time. Where you get close to them.

My portraiture has been more about a place, or an idea, rather than the long story of someone’s life. Because of that, I haven’t gotten to be close friends with many of my subjects, per se.

Though “Touching Strangers” is the one exception, where I have had subsequent contact and conversations with some of the people in the pictures. That is largely due to a lot of the press that followed; they wanted to be connected with some of my subjects to interview them about the experience.

I became an intermediary, or a go-between, and I really enjoyed having the contact with them. I always send my a print or a jpeg, so I always get their contact information.

JB: It’s the perfect title, “Touching Strangers.” You have this incredible way of opening yourself up for your audience. In the book, you talk about the fact that you used to sneak out of your house in Chicago, when you were a teenager, and literally touch strangers.

That’s almost an encoded part of the title, though I suppose you have to read the statement to know that. There are different levels of ideas going on in this one project, wouldn’t you say?

RR: I would. It’s pretty layered, I think. Which is cool. There’s a personal part, and then the universal. It’s resonated with the viewers, and it’s an accessible idea.

Probably the most that I will ever have in my career. I don’t imagine subsequent series will reach as many people. I’ve really reached more people with this one series than most photographers ever do.

And that’s kind of cool. It’s an accessible idea, and so much of art is often intimidating to people. There is often this notion that you need to know something about art to understand it.

I think that’s a potential pitfall of art and photography, is that it can be so academic. I think it’s because photography is this reproducible thing, so there’s this drive to make it seem rare, because of the market.

There’s a preciousness attached to it, where photography is trying to make itself rare. Music and film aren’t like that. They’re for everyone. I think art would be better if it had a more accessible, mass appeal approach.

That doesn’t mean I created “Touching Strangers” to have mass appeal. It just happened to resonate.

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This Week In Photography Books: John Gossage

by Jonathan Blaustein

When I was young, a school year felt like a decade. Time moved like blue children’s goop, as it slithers out of its container. (Slurp, slurp, slide a millimeter, slurp, slurp.)

I’m well aware that this idea is far from new. That time moves more quickly as we age. I know it. You know it.

So why do I mention it now?

Because it will be Thanksgiving next week. We’ve already had snow here, and it’s dipped below 0 at night. Honestly, I’m not sure how this happened. Summer feels like it was just here; the moisture residue on the window pane, after you’ve breathed upon it.

In the last few years, I’ve finally figured out that a year is a natural cycle. Perhaps it’s connected to our planet’s journey around the sun. Perhaps not.

Who am I to conjecture?

But it most certainly does affect the way we feel. Nearing the end, rounding third base, if you will, we’re all exhausted. Worn out. Tired deep in our bones.

I’m sure you feel that way too. We all do. Thanksgiving offers the illusion of respite. Sure, we won’t have to work for a few days, but all that eating, socializing, and digesting takes energy few of us have to spare.

Then it’s a glamour-less push to Christmas break, where many of us will finally get a chance to unplug and recharge. To stop. To sit. To allow ourselves to regenerate for the new year.

What will we do in 2015? Will we try new things? Attempt to learn new skills? Push ourselves to defecate on what we already know, in the hopes that it might fertilize a new way of seeing?

Right. It wouldn’t be one of my book reviews if I didn’t leave you with at least one uncouth image. So consider the job done. But a book review it is, so let’s get to it.

Today, I want to highlight “Who Do You Love,” by John Gossage, recently published by Fraenkel Gallery in San Francisco. It is a strange production, to be sure, and its oddity is confirmed in an interview at the end, between Mr. Gossage and Darius Himes, the former director of the gallery.

I was genuinely unsure of what I was seeing, when I first perused. Why the cheap cardboard cover? Were these actual prints glued to the pages? I gently moved my fingernail along the edge, and found it was a smooth sheet of paper. Why the big tan borders, and the odd pieces of color?

Take a moment, read the captions, and you realize these are re-creations of actual assemblage pieces. They’re simulacra. Virtualizations of slightly 3-dimensional art that exists in the world. Not one more iteration of a digital file that can be done with what you please, including embossing it on a coffee cup.

As many of you know, I interviewed the artist here a couple of years ago. He was the funniest, most engaging, and perhaps even the most charismatic person I’ve interviewed yet. Brimming with energy and wit.

These pictures are quiet. Thoughtful. Subtle. Emotive like an almost finished cigarette. So very different from the man himself.

The aforementioned interview with Mr. Himes confirms that Mr. Gossage almost never ventures outside of the purely photographic. (Though the boxes he told us about, called, “Hey Fuckface,” if I recall, are likely another attempt.) These pieces were a deliberate challenge to what he knew of photography.

And experiment. A car crash, as he said.

I wasn’t sure if I liked them the first time through. On the second pass, I decided that I did. Especially as the little pieces of virtual colored paper begin to take form, to have personality, to make you think of art in general.

And play.

The photos too have a power to them, on repeated viewing. The hand, held up, like Stop. The X of the steel beams. The outright beauty of the shadow of a border fence over a Pacific beach.

Mr. Gossage admitted in our interview that he’s made a lot of books. Probably more than he could count, unless he had a CV handy. Many of us have still not made even one. (Myself included.)

I can’t imagine it’s that easy to use this type of forum for experimentation. Making a cardboard book that attempts to re-create the subversive spirit of a cardboard photo project. It takes guts, and the foreknowledge that some people will find it underdone.

Even the title, “Who Do You Love,” takes on an unexpected meaning as the opening page depicts lyrics from that 70’s song that you won’t get out of your head, once you realize what I’m talking about. (“I walked 47 miles of barbed wire…”)

Anyway. Enough for today. You get the point.

Me being me, you can be sure there will be more on “what we can expect for next year,” in the weeks to come. But let this be the start, before you’ve even had your first, sweet taste of tryptophan. I wish you much luck in exciting new ventures, should you have the stones to try reinvention in 2015.

Bottom Line: Cool, slightly crazy attempt to recreate assemblage art

To Purchase “Who Do You Love” Visit Photo-Eye

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Books are provided by Photo-Eye in exchange for links back for purchase.

Books are found in the bookstore and submissions are not accepted.

Art Producers Speak: Jennifer Whalen

- - Art Producer

We emailed Art Buyers and Art Producers around the world asking them to submit names of established photographers who were keeping it fresh and up-and-comers who they are keeping their eye on. If you are an Art Buyer/Producer or an Art Director at an agency and want to submit a photographer anonymously for this column email: Suzanne.sease@verizon.net

Anonymous Art Buyer: I nominate Jennifer Whalen because I saw an old soul within an emerging talent. Jennifer has the eye, the skill and the production chops of a much more experienced shooter but has the fresh approach of someone seeing things with a new viewpoint. She absorbs information like a sponge and applies it to her work. She’s got what it takes to go the distance.

I always keep my camera close because usually in between shots there are magic moments that happen. I captured something unexpected that I love. 

I always keep my camera close because usually in between shots there are magic moments that happen. I captured something unexpected that I love. 

This shot wasn't planned. We had too many people in the Jeep and she fell asleep in the trunk. I love this shot because it wasn't forced.

This shot wasn’t planned. We had too many people in the Jeep and she fell asleep in the trunk. I love this shot because it wasn’t forced.

Spontaneity. I have a background in photo journalism, so I always keep an eye out for  moments that only last a split second.

Spontaneity. I have a background in photo journalism, so I always keep an eye out for  moments that only last a split second.

Young dads can be hip and stylish, too.

Young dads can be hip and stylish, too.

This photo happened during a look book shoot. The outtakes are usually my favorites.

This photo happened during a look book shoot. The outtakes are usually my favorites.

This was a test shoot, and I couldn't help but take a detail shot of that pocket. She wanted to wipe off the sand from the previous shot and I told her not to. The sand on her legs is my favorite part.

This was a test shoot, and I couldn’t help but take a detail shot of that pocket. She wanted to wipe off the sand from the previous shot and I told her not to. The sand on her legs is my favorite part.

For me, art is about capturing a small part of a larger world. I love to take detail shots.

For me, art is about capturing a small part of a larger world. I love to take detail shots.

Part of capturing a feeling is capturing the fleeting movement.

Part of capturing a feeling is capturing the fleeting movement.

I love being inspired by other people and capture a photo that is truly them. I also like to add in a bit of humor whenever I can.

I love being inspired by other people and capture a photo that is truly them. I also like to add in a bit of humor whenever I can.

I like to take photos that have a graphic quality to them; either in composition or with my subject's body movement. In this case, both are graphic.

I like to take photos that have a graphic quality to them; either in composition or with my subject’s body movement. In this case, both are graphic.

This is an outtake in between shots which quickly became one of my favorites.

This is an outtake in between shots which quickly became one of my favorites.

During our lunch break, I told her to bite it by the corner just to humor me.

During our lunch break, I told her to bite it by the corner just to humor me.

While in Kauai, I noticed that swinging on vines was a natural pastime among friends. I set up a shoot where I did stills and video with these gals because I loved the shapes they made with their bodies while swinging.

While in Kauai, I noticed that swinging on vines was a natural pastime among friends. I set up a shoot where I did stills and video with these gals because I loved the shapes they made with their bodies while swinging.

I had to balanced while standing on the canoe to get the angle I wanted!

I had to balanced while standing on the canoe to get the angle I wanted!

A cup of coffee goes really well with great tunes.

A cup of coffee goes really well with great tunes.

How many years have you been in business?
I have been pursuing commercial photography and video for about 2 years.

Are you self-taught or photography school taught?
I have a degree in both Journalism and Fine Art, but I am a self-taught photographer and videographer.

Who was your greatest influence that inspired you to get into this business?
I don’t find myself having one specific source of inspiration, but I’m always inspired by people who create something out of nothing. For example, my dad is a carpenter, so I grew up helping him and seeing his ideas develop into something tangible. It was a good foundation that helped me to realize, with heart and soul, I can turn my ideas into something rewarding and profitable.

How do you find your inspiration to be so fresh, push the envelope, stay true to yourself so that creative folks are noticing you and hiring you?
I don’t shoot to get noticed or hired; I shoot for myself and I am constantly searching for that special thing, that weird little moment of simplicity in movement or expression that speaks honesty and truth. I am always trying to be attentive and develop my sensitivity to the world when shooting. After doing that over-and-over again, I end up with a body of work that is constantly evolving. I have an all-or-nothing personality, which pushes me to take risks and put my whole self into my work. Taking risks is about reaching my fullest potential and never staying in my comfort zone. It means never being afraid to try a new idea. If it doesn’t work out in the end, that’s fine, at least I tried. For example, exploring video has made me a stronger still image storyteller and has strengthened my overall artistic vision. When I am shooting personal work, it’s all about leaving expectations at the door. That attitude gives me an open mind and allows me to build off of what I am seeing around me and appreciate the idiosyncrasies of the people I am photographing or filming. Just like with playing music, it’s about tuning into the rhythm of other people.

Do you find that some creatives love your work but the client holds you back?
There will always be times when the images that you and the AD love won’t make the final edit, whether it is due to composition of the photo or the overall satisfaction of everyone involved. When it happens, I don’t spend my energy on being angry or disappointed about that. The client chooses images based on what’s appropriate for their audience. It’s not about me; it’s about collaborating to get what is best for the client.

What are you doing to get your vision out to the buying audience?
I send personal emails, mailers and set-up meetings. A relationship can’t begin until you meet with people in person, so I am a big fan of getting myself in front of people.

What is your advice for those who are showing what they think the buyers want to see?
When I first started pursuing advertising, I spent a year building my commercial portfolio before pitching it. When I started testing, I was under the impression that creatives wanted to see a portfolio that looked like finished ads, so I took photos that resembled what I was seeing in the media. The problem was that it wasn’t my voice. I was creating work based on what I thought potential clients wanted to see. I was trying too hard to make something that had already been done before. Creatives don’t want to see a portfolio that looks like ads. I wished someone told me that earlier. Creatives want to see your unique vision and perspective of the world. I ended up eliminating about 90% of my portfolio and added a new set of images that showcased my voice and my point of view. At that moment, my work started to get noticed more and I was happier with what I was showing. My advice is to not worry about what you think others want to see. Make work that you like and showcase that with confidence.

Are you shooting for yourself and creating new work to keep your artistic talent true to you?
I am always shooting for myself, and if I’m not shooting, I’m thinking about how I want to shoot my next personal project. There will never be a point in my life when I stop shooting.

How often are you shooting new work?
I shoot a new project once a month, maybe more if time allows.

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I’m a lifestyle photographer / videographer residing in Los Angeles.  My approach is to capture life in motion – a feeling of realism.  I live for storytelling, and my work embraces the world for its humor, spontaneity, and adventure.  Whether it is trekking through a frozen waterfall or following adventurers into the heart of a rain forest, new experiences excite me. My passion toward collaboration fuels my momentum for each project. I stay inspired by my subjects’ charisma, idiosyncrasies, and the ability to connect with them in an authentic way.  I have a degree in Journalism & Fine Art from the University of Minnesota, and have been a full time creative ever since.  When I am not photographing, you may find me at my neighborhood’s diner enjoying pancakes for dinner.

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s, after founding the art buying department at The Martin Agency then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies. She has a new Twitter fed with helpful marketing information.  Follow her@SuzanneSease.

Photographers’ Rep Julian Richards on Why He Abruptly Quit the Business

- - Working

PDN: What kinds of changes to the industry had the biggest impact on your work as an agent?

JR: Before I answer, I should say that the governing principles remain the same. It’s a timeless dynamic, going door-to-door flogging stuff. There’s all sorts of nuance, but it only takes one bout of sitting in an advertising agency’s reception area surrounded by portfolios—waiting for the assistant art buyer to totter out and escort you to a conference room—to allay any doubt that there’s something fundamentally Willy Loman about the whole gig. That hasn’t changed. Nor has the fact that we need them more than they need us.

There were times I’d take some conference call, having stepped away from the dinner table at home; I’d be pacing about on the porch, gesticulating like a spastic cranefly, snorting, laughing too loud, spouting platitudes about “authenticity” and “shooting from the inside out.” Then I’d come back in and there’d be [my family] Juliette, Winnie and Dusty staring at me with half eaten meals and that collective “who the fuck are you?” look. Like the girls had just watched their dad dance on a bar in a Speedo for nachos.

Digital changed the landscape. Before the pixel, craft was still an elemental component of the narrative. A process that involved trusting strips of cellulose in a mysterious dark box was replaced by instant, impeccable rendering, in situ on vast monitors. The photographer’s role as sorcerer and custodian of the vision was diminished: The question “have we got it?” became redundant. Now it was the photographer asking the art director asking the client. Which is a big deal. Because the previous dialectic was that you engaged people who brought something to the party you couldn’t provide yourself. Like Magi, the “creatives” brought creativity; photographers, vision. By abdicating those responsibilities to the guy who’s paying, you’re undergoing a sort of self-inflicted castration. A culture of fear and sycophancy develops. Self-worth diminishes, because nobody really likes being a eunuch, even a well-paid one. There’s less currency in having a viewpoint. The answer to the question “What have you got to say?” drifts towards “What do you want me to say?” There’s reward in being generic, keeping one’s vision in one’s pocket. Trouble is, when your vision has spent too long in your pocket, sometimes you reach for it and it’s not there any more. Something Pavlovian sets in: the bell rings when it’s kibble-time and you drool on cue. Suddenly many jobs can be done by many people, photographers become more interchangeable, the question of “Why him over her?” shifts to ancillary aspects of the process; personality, speed, stamina, flexibility. And there’s profit in mutability; being able to gather several photographers under a single umbrella with a shared mandate makes you more flexible and attractive. But the corrosive byproduct is that the unique sniper’s eye of a Greg Miller, Chris Buck, James Smolka, Sian Kennedy becomes not only less relevant, but actually an obstacle. In shifting ground to garner a larger share of the mainstream, you risk losing identity, licking the hand that feeds you.

There were other strands that played into this shift. The “make it look like my niece could have shot it” esthetic; the bespoke corporate stock library with its emphasis on bulk delivery of cliché; endless emphasis on “aspirational” as a reaction to difficult economic times. Oh, and how about the Death of Print? Half the industry getting fired in a month and no sign of a magazine this side of Bulgaria. Loop back to the top. Add decimation and fear.

Read More: PDN Online.

The Daily Edit – Gabriela Herman : Rodeo Queens/Cosmopolitan

- - The Daily Edit

Rodeo Queens - August 2014

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Promo

Photographer: Gabriela Herman
Text and reporting: Kelly Williams Brown
Design: Tyson Evans

Cosmopolitan

Art Director: Mariana Tuma ( freelance )
Photo Director:
Alix Campbell
Photo Editor: Allie Kircher

Heidi: Did Cosmopolitan commission this project or did you bring this idea forward?

Gabriela: This was a commissioned assignment for Cosmo and my first assignment for them. They contacted me in the summer of last year after seeing a story I had shot for Martha Stewart Living on the Kutztown Folk Festival. The first part of the rodeo shoot had a sort of similar, small-town fair vibe, which I think was a parallel. I was very fortunate to be teamed up with a writer, Kelly Williams Brown, who pitched the story to Cosmo and who became a good friend throughout the process.

How many days/weeks did it take to shoot this?

The shoot was split into three trips out West over five months. For the first trip, we went to Corvallis, OR, to the home of Nicole Schrock, who was Miss Rodeo Oregon and the main character of the story. We followed her around at home, on her family’s farm and the local county fair. The second trip started in Portland, OR, where Nicole was joined by five other state queens and we toured around Oregon for a week before arriving at the Pendleton Rodeo, one of the largest and most historic in the country. (Fun fact: At Pendleton, press is required to be in ‘rodeo wear’ meaning cowboy boots, a cowboy hat and appropriate western shirt, so I actually got a budget from Cosmo to purchase these items!) This was probably my favorite trip as it felt like I was just tagging along on a vacation with a group of awesome girls, plus I loved the reactions from walking around town with a gaggle of rodeo queens in tow. Lastly, we travelled to Las Vegas where the Miss Rodeo American competition takes place during the National Rodeo Finals, which is a huge event, cowboys everywhere!

What specifically does “expanded from an assignment” mean?

The story ran in the July issue this summer.  Due to editorial constraints Kelly’s article was condensed into an intro for the photo essay and they published only a tiny portion the material that I had shot. Cosmo’s edit, understandably, was also very different than what I would show. Kelly and I talked a few weeks after it published and realized that we both had so much good material that we didn’t want it to go to waste and discussed how we could expand it. I knew I wanted to make a physical piece as a promo and I wanted for Kelly to share her full story in the way that she originally intended. The result was twofold: this promo book that highlights the photos with Kelly’s reporting interspersed throughout and a post on Medium with her full article and my photos. This was my first time working with Medium and while its geared toward text over imagery, it feels like it was the perfect place for our story to live. It was promoted by Medium, along with our outreach, and has been viewed over 21,000 times.

Was this promo a difficult edit? How many images were considered? 

Yes! Isn’t every project difficult to edit? I shot over 4,000 images and there were probably around 250 that I handed into Cosmo and about 70 I was considering for the promo. One of the tricky things for me was choosing an image on the strength of the image versus the strength of the story. Unfortunately the last trip in Vegas, which was the grand culmination of everything — especially all the amazing sequined outfits — took place entirely under the fluorescent lights of the MGM Grand conference rooms. I had the least access to the girls, who were under constant chaperoned supervision. I knew it was important to show this in the story, but I didn’t feel they were the strongest images, so I only included two at the end to round out the story with the final shot of the newly crowned Miss Rodeo America. It’s not my favorite, but I felt like I needed that conclusion. There were also a few days on the second Oregon trip where the girls weren’t on queening duty and were just dressed in regular jeans and t-shirts. We shot guns, visited a saw mill and a cheese factory, went on a boat ride, and frolicked on Haystack Beach. A lot of the material I shot on those days just didn’t fit into the narrative, despite being some of my favorite shots.

The body of work has a great narrative arc, I loved the quote vs. captions. What made you decide to publish quotes?

I knew absolutely nothing about rodeo queens going into this story. I didn’t even know there was such an honor! The booklet was certainly to showcase the images and I knew it wasn’t the place where people would read a full article. But, I felt it would really enhance the experience by including a bit of context to the images that explains what its like being a rodeo queen for those who, like me, might not even understand the culture. I think this is a story that really benefits from hearing from the girls themselves.

Why the booklet, and not a foldout, magazine or cards…?

I’ve done post cards many times and recently did a promo poster this spring, but had never done a booklet. This might be the first body of work I have that falls nicely into such a linear narrative that making a book seemed logical. I have zero design background though and the idea of tackling a book project seemed very daunting.  Luckily my husband is a designer and was immensely helpful in putting this together and it was an added bonus to be able to collaborate with him on this project. It was also a chance to try on-demand printing. We tried MagCloud and ultimately went with Smartpress, as they had better paper options. Both were great because I could order exact quantities, and can always order more.

Before you approach a multi day project, do you have an idea of it’s development or is it more organic ?  

After the first trip out to Oregon, I came home so excited about the images. Nicole, the lead subject, was just wonderful to work with, as was her family who supported her all the way to Vegas. We had no idea if she was going to win the competition or not but she was perfect to be our main character in that she seemed to get along with everyone, certainly was considered a top contender and photographically was great in front of the lens. We actually got lucky in picking Nicole — the decision was mostly driven by Kelly, who lived in Oregon — because she ended up in third place out of twenty-seven girls in the competition . Projects definitely form more organically for me. I rarely set out with specific images I want to make. With so much material after only that first trip, I had a feeling I would end up with a body of work that I could develop beyond the assignment.

Are you constantly referring to images you’ve already shot and then looking for what needs to be added?

Not really. I usually just shoot and shoot and shoot and then pull out from there. I do wish I had been able to gain more access to the girls during the competition to round out the final stages of the story better, but I think I got enough. Were I to continue pursuing this project, of course I have in mind certain elements that I’d want to add. For example, there were talks at one point of shooting a seamstresses working on the gowns. With any project you could shoot forever and ever, but I think I’m done with this project for now. It was a wonderful opportunity to have all the access I received, and I feel like I told the story I want to tell.

What was your overall creative direction for this ( in your own body of work ) and from the magazine?

For the kind of stories I shoot, the type of direction I usually get is very broad and has me shooting a bit of everything. I love that kind of direction, or non-direction if you will, in that it leads me to shoot what I find most interesting. I rarely receive the type of assignment where there’s a shot already mapped out in someone’s mind and I’m there to execute it. This was no different. Of course there’s the schedule of events to follow but, outside of that, I was free to shoot anything and everything that caught my eye.

Are all the images in the promo unpublished?

There’s only one image (detail shot of Nicole’s Miss Rodeo Oregon chaps) from the promo booklet that was also used by Cosmo.

What was the most surprising element of this project?

Perhaps the fact that I was opened up to this whole new world that I didn’t even know existed. Did you know ‘queening,’ is used as a verb? And that hair curlers are an essential item to being a rodeo queen? This was a total cultural immersions for me from seeing parts of the country I’d never been, to attending my first rodeo, to shooting guns and bonding with girls outside of my social circle.

I am forever grateful to Cosmo and the photo department team who not only took a chance on me but really gave me the opportunity to dive deep into a subject matter, over a long period of time, and develop meaningful relationships.

How did this body of work force you to grow as a photographer?

One of the most important lessons from the this project was the power of collaboration and reporting. In this case I feel like having the quotes and the captions and being able to read Kelly’s full text really enhances the viewing experience of the images and adds another layer of understanding. I’m not a writer, nor do I feel I’m any good at it, yet from this experience I feel like I either need to push myself on the writing front or partner with other writers like Kelly who would be willing to dive deep into a project together.

Cinematographer Roger Deakins Shares 25 Pieces of Juicy Filmmaking Knowledge

- - Working

Cinematography is a strange blend of creative art and practical resourcefulness. Deakins is aware of this and, while striving for artistic relevance in his films, acknowledges that he sometimes needs to get out of the way and avoid favoring perfectionism over the realistic obstacles of a shoot.

He’s also quick to point out that his job is ultimately to serve the director and that the “art” of cinematography is meaningless when it doesn’t benefit the director’s vision.

It is this combination of attitudes that makes Deakins a voice of reason in cinematography circles. He’s such a capable artist who, at the core of it, is OK with releasing his “art” into the public — shortcomings and all.

Read more here: The Black and Blue.

This Week In Photography Books: Thomas Mailaender presents Noël Howard Symington

by Jonathan Blaustein

The rules are, there are no rules. I had to look that up on Google to see what film it came from. I would have bet “Hot Dog,” the movie. That classic ski comedy (with boobs, of course,) that came out in 1984.

If you have the same sort of 80’s nostalgia I do, or at least enjoy a giggle down memory lane, here’s a good link for you. The Chinese Downhill scene. Yup, that would have been my guess.

Google says it comes from “Grease,” though. Another piece of cinematic history. Apparently, it’s said in the buildup to the big car race, for which “Greased Lightning” was the foreshadowing. (Think of me what you will, but that was my favorite song when I was seven.)

Does it really matter who first said something as purely rational as that? The rules are…there are no rules. It’s like a Zen koan had sex with some of Sun Tzu’s war theory. (Hey now.)

What’s the point, though? It might as well apply to Capitalism, because, really, what else could explain our remorseless gutting of Planet Earth’s resources.

Sorry. Sorry.

I’ll keep it light this week. It’s the only decent thing to do.

In the art world, which doesn’t always make sense in the photo world, you can make art any damn way you please. Want to serve food and call it art? Be my guest.

Or how about gardening as art? Go for it. Trim your hedges to your heart’s content.

Appropriation, you say? A fancy word for stealing other people’s shit? Fire away.

That last one has been, and will likely always be controversial. I interviewed Sam Abell a year or so ago, and he bluntly said that HE made Richard Prince’s most famous image. Because he did.

The art is in re-contextualizing, we’re told. I’ve done it myself, though my motivations were at least altruistic. Stealing from corporations and such. But this isn’t about me. (I swear.)

“The Night Climbers of Cambridge” is the book we’re going to look at today, and it fits the bill for witty and light. (God Bless the English.) The black velvet cover, with barely visible text, announced itself as a book I would enjoy. (Yes, I judged the book by its cover.)

You’ll love the photos, because, who wouldn’t? A bunch of college kids, way back in 1937, took to climbing buildings at various colleges in Cambridge. Apparently, it was an established tradition. I’m only surprised they didn’t dress up in women’s clothing first. (Cheeky devils.)

The photographer was named Noël Howard Symington, though he took the nom-de-guerre Whipplesnaith. (As my wife would say, “Of course he did.”) He and his buddies did stupid-young-man stuff, but they lit it and took pictures too. How positively 21stCenturyJackassian of them.

So what’s the trouble then? Why did I bother to introduce ideas of appropriation and give you that juicy link to “Hot Dog?” Because the book is credited to the artist Thomas Mailaender, who collaborated with the famed Archive of Modern Conflict.

That’s right, it’s his book, not Mr. Symnington’s. The latter artist retains copyright, but the former owns the archive. So it’s his book, and his “art,” in re-introducing it.

What say you on the matter?

Honestly, I think appropriation can be among the most powerful tools an artist has. I take this, I claim it, I change it, and I subvert its intent. I am rebel, hear me whinge.

But here, it’s just someone buying someone else’s stuff and then putting his name on it. I mean, sure, there could be other motivations. Perhaps I’ll get a politely worded email from The Archive of Modern Conflict telling me that I’ve got it all wrong.

So be it.

Otherwise, I have a hard time understanding why some artists need to put their name on other people’s stuff. Found objects? OK. Anonymous pictures discovered in a scary attic in Iowa? Maybe. Maybe.

But when you know who made something, calling it yours isn’t art. It’s lazy. Why not just show us what you like, make the book, but don’t put your name on it? They call those people curators, no?

Or better yet, do what Quentin Tarantino does. He let’s his buddies say “Quentin Tarantino Presents,” like he did with RZA’s mostly crappy kung fu film, “The Man with the Iron Fists.”

Thomas Mailaender presents Noël Howard Symington. Clunky, sure, but at least it’s honest.

That’s my take anyway. As to the climbers? They’re awesome. Parkour before the trends. School prank with the whiff of possible death.

What’s not to like?

Bottom Line: Awesome photos of English college boys climbing pretty buildings

To Purchase “The Night Climbers of Cambridge” Visit Photo-Eye

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Books are provided by Photo-Eye in exchange for links back for purchase.

Books are found in the bookstore and submissions are not accepted.

The Art of the Personal Project: Tom Hussey

- - Personal Project

As a former Art Producer, I have always been drawn to personal projects because they are the sole vision of the photographer and not an extension of an art director, photo editor, or graphic designer. This new column, “The Art of the Personal Project” will feature the personal projects of photographers using the Yodelist marketing database. You can read their blog at http://yodelist.wordpress.com.

Today’s featured photographer is: Tom Hussey

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How long have you been shooting?
Professionally 20 years. Add in the time when my father first handed me a camera and that makes it seem like 100 years ago.

Are you self-taught or photography school taught?
I am photography school taught. I went to SMU for my undergrad and RIT for my Masters. But with the way technology changes, I am self-taught every day.

With this particular project, what was your inspiration to shoot it?
I have always been a football fan and aside from my time in high school, I never really followed high school football. Then my stepsons started playing. Their school is small so they played 6 man football. It’s really exciting and high scoring. I was given compete access to the practices, games and locker room for a season. It was so much fun.

How many years have you been shooting this project before you decided to present it?
I was excited about it right away. I put it out there as soon as I could get the files edited.

How long do you spend on a personal project before deciding if it is working?
I think I am like all creative people. I always second-guess myself. I will work on a project and think it’s going nowhere. I put it away and step away from it for a while and revisit it after I have done some other work. If I do not pull a whole promo out of the project I usually always find one or two strong images for my portfolio. I also use my blog as sort of a working laboratory for a place to get images out there. Things that may never be in my portfolio but images that have merit. Interesting enough, I have walked into creative meetings at agencies only to find they have pulled numerous images from my blog. I guess what I am trying to say is never give up. Something’s working if you are shooting everyday.

Since shooting for your portfolio is different from personal work, how do you feel when the work is different?
I am excited by the difference. If you are standing still in this business and not attempting different things, you are dead in the water so to speak.

Have you ever posted your personal work on social media venues such as Reddit, Tumblr, Instagram or Facebook?
Since I post new images daily to my blog those same emails are carried over onto Facebook and linked on Twitter. I use Instagram as a kind of personal sketchbook of thoughts (all random) and behind the scenes things happening on set.

If so, has the work ever gone viral and possibly with great press?
I have had a couple of things go viral. It’s crazy. Great press is always good. I was in London shooting and when I got back to my hotel the concierge called me over to show me a campaign of my images was featured in The Daily Mail. That stuff always surprises me.

Have you printed your personal projects for your marketing to reach potential clients?
Yes. I chose to share the football project not because it was my most recent personal project but because it has been referenced by creatives and been attributed to a lot of awarded jobs over the past few years.

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In the course of a diverse 20-year career in commercial advertising photography, Tom Hussey has established a successful advertising studio. Respected industry wide for his lifestyle photography and admired for his lighting techniques, Tom has worked on local, national and international campaigns. Based in Dallas, Texas, TOM HUSSEY Photography, LLC is a full production photography and motion studio.

Tom’s passion for photography began in the early 70’s when his Dad got a new “expensive” SLR camera. Tom asked to take a picture and much to his mother’s horror was handed the camera. He put the camera down briefly but was never far away from it. Tom has taught photography on the college level and worked in the Conservation Laboratory at the International Museum of Photography at George Eastman House.

Tom is a graduate of Southern Methodist University where he earned a Bachelor of Fine Arts in Film Production with a minor in Photography. He holds a Master of Fine Arts in Museum Practices and Conservation with an emphasis in Photography from The Rochester Institute of Technology.

Tom Hussey is represented by Michael Ginsburg, 212.369.3594 and in Texas he is represented by Carol Considine 214.741.4034

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s, after founding the art buying department at The Martin Agency then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies. She has a new Twitter fed with helpful marketing information.  Follow her@SuzanneSease.

The Daily Edit – Michael Rodriguez: Los Angeles Magazine

- - The Daily Edit

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Los Angeles Magazine

Design Director: Steven Banks
Photo Director: Amy Feitelberg
Photographer: Michael Rodriguez

 

Heidi: Best of covers/thematic are always a great challenge to keep things fresh. How did this smart concept develop?
Michael: Steve Banks, the design director at LA Mag, came to me with the concept.  Just like the previous cover I did for them, he came to me with a clear idea.  My job is to realize it, make it dynamic.

What sort of editorial direction did you get to develop the the tools?
Steve knew most of the tools he wanted on the knife, but we continued to throw around more ideas for tools specifically, how the form of each tool would parody the likeness of the referenced item.  There were specific topics in the issue that needed to be represented.  Then, we looked at existing tools that get crammed into these pocket knives and picked the best fit.  The palm tree bottle opener took the most time to make a quick read.  It started off much more detailed and had a more organic silhouette.  It took quite a few drafts to make it simple enough to read.

How many knives to did you research/buy or did you simply know the swiss army knife being such an iconic classic was the right choice?
I had a couple on hand to study.  We did a bit of online research but, that was mostly for mechanics and tool details.  The overall shape of these knives haven’t changed all that much over the years.  Most of the research on the casing was for texture and material it would be made from.  We had many options but, we ended with classic red plastic.

Did you do your own post?
Yup, I do all of my post and CG.

 

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What was the biggest technical challenge for this project?
Figuring out how much detail to put into it without it looking messy.  At one point, the tool looked pretty grimy and used.  I like to put in more detail rather than not enough.  Then, you can work back some of the details to a place that everybody is happy with.

How did you get so adept at post/CGI? Did it come naturally for you?
I learned the basics of retouching from my old business partner back in the day.  When I took over the retouching duties, it started off with simple compositing.  Over the years, it just developed in complexity as ideas grew and greater challenges came.  At some point, I felt like I hit a wall with that general direction and started to learn how to create things in a CG environment.  It started with small accents to my photography and gradually, I felt more confident in my ability.  I started making environments that there either wasn’t the budget to have them made or was simply impossible to shoot.  Then, my approach flipped and CG was the majority of image creation and photography became the accent.  Now, things are balancing between the two along with the inclusion of video and animation.

Tell me about your entire process; do you think about the image first and then go into an execution thought process?
If it’s for a job, I consider the best approach for the idea.  Will it be served better in a more illustrative approach or all photographed along with compositing?  (nobody asks me to do anything all in camera, which I like).  The general approach to CG is, if you can capture what you want, the way you want it in camera, that’s the way to go.  If not, you identify the reason and find a solution using other avenues.  Then, that becomes part of the process for that image.  I think it’s important to be adaptable, especially when you’re working under tight schedules.  The image is planned out in advance.  Then, I capture and/or create the elements, lit properly to create a seamless composite.  There’s usually some deviation and improvising along the way but, the general approach is discussed and agreed upon prior to any major work being done.

How do you feel these skills make you a better photographer?
Sometimes, there are things that are totally out of your control that just ruin a shot.  There was this job I had where between the location being scouted and approved by the client and us arriving on shoot day, the  location had been drastically changed.  All of the elements of the location that led us to choose it for the image were gone.  There wasn’t any time fix for a fix.  I proposed that I create a new background where I could match the angle and lighting while improving on the look of the location that we had originally been expecting.  It was an awful situation, but everyone walked away happy.  Since then, I’ve been able to roll with most every problem thrown at me.  That’s not a “fix it in post” mentality necessarily; that’s an unfortunate perspective to have towards image making.  These skills help the photography overcome whatever challenges may arise throughout the job.

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Art Is Not A Business Like Other Businesses

- - Art

Robert Storr, dean of the Yale School of Art, who testified on Ms. Crile’s behalf, said Monday that the ability to deduct art-related expenses — in art careers that might generate little money — was “one of the last remaining areas where the federal government cuts artists any slack to allow them to do what they do,” and that its protection was crucial.

Read More: Tax Court Ruling Is Seen as a Victory for Artists – NYTimes.com.

This Week In Photography Books: Louie Palu

by Jonathan Blaustein

OK.

I know last week’s column was a little tough. Missing teenagers, presumed dead. Nothing funny about that.

So maybe you turn up this morning hoping for something lighter. A joke maybe?

How’s this one: Why did the chicken cross the road? To get away from all the assholes who keep telling jokes about why chickens cross roads. (You know, like me.)

Yes, even the jokes today are meta-and-annoying.

No, today is Wednesday, the day after the Republicans swept the elections, more or less, and now control both Houses of Congress in the United States. I’m well-aware that many of you live elsewhere, but still, this is a global story.

President Barack Obama now faces a legislative branch united in it’s hatred of him, and all the things he stands for. Hell, it wasn’t enough that the dude’s hair’s gone gray. Now he needs a bunch of rich white dudes blowing raspberries in his direction, and making fake fart noises every time he walks by.

(Hey Mitch, watch this. FFFFFFFTTT. Do ya get it? It sounds like a fart. Get it?)

I’m sure some of you are probably happy about the results, even though most all creative types are liberal. The odds are simply against every single one of you being disappointed today, so congrats on your success.

Me, I’m a bit blasé about the whole thing, simply because history shows this is what happens in a President’s 6th year. I even saw a tweet today that says the Senate has gone to the opposition party in every such election since FDR. (And if I read it on Twitter, it must be true.)

Overall, I’m pretty happy with what Obama has done, especially under the circumstances. If last week’s article has taught us anything, it’s that even Heads of State often lack the necessary power to do what they would like. Money is king these days, and probably always has been.

And kings are Kings, don’t forget.

One issue that probably rankles Obama’s base more than his Republican adversaries is Guantanamo Bay. Gitmo. That mystical prison at the edge of Cuba. The one he promised to close, and then didn’t.

Mostly because no one in America would allow those bearded savages to come into their prisons, their communities. (Yes, I’m being a tad ironic by calling them savages. They’re probably horrible pricks, but I can’t say that just because they’re suspected jihadis. We’ve never met in person.)

Those guys are hidden away. From all of us.

Sure, there have been some photo projects to emerge of late. Some that might have moved you. But essentially, that place is the mother-of-all-lockdowns. And we’re not meant to know what’s actually going on.

So I was thrilled when this concept newspaper, “Guantanamo: Operation Security Review” turned up in my mailbox the other day. It was made by Louie Palu, who gained access during official press tours between 2007-10. The deal required photogs to submit their digital cameras at the end of each day for government inspection. And file deletion.

The pictures here are taut, and fraught, if not horrifying. The fences. The chains. The beards. The dichotomy of white Christian people in camo soldier outfits, and tan Muslims on their knees, praying.

I was impressed, surprisingly, by the photos of the paper sheets that verify the “existence” of digital files that once “existed,” and have since been “destroyed.” The actual, tangible evidence of censorship. In the interest of safety? National Security?

Sure, maybe. But in light of the NSA spying scandal, it is hard to trust these days. Even in Barack Obama, and I love the guy. Wouldn’t want to be him right now, though.

NFW.

As for the prisoners, the whole issue has regained prominence in the wake of the ISIS territorial expansion. If released, would these guys be on battlefields within days? Or would they just want to hold their children?

Do they have children? Or wives? Or do they just want to blow themselves up so they can get busy with a gaggle of chaste virgins in heaven?

Should due process exist in a purported Democratic Republic? Can we hold these men in perpetuity? I have no idea. It seems a little extreme, but then so does the beheading of innocent journalists.

Honestly, this is one cluster-fuck of a situation with no potential for an easy solution. Even a difficult one is hard to imagine. Which is why it’s so important to see pictures like this from time to time. To remind us how much we don’t know.

Bottom Line: Fascinating concept newspaper, inside Gitmo

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Art Producers Speak: Chris Baldwin

- - Art Producers Speak

We emailed Art Buyers and Art Producers around the world asking them to submit names of established photographers who were keeping it fresh and up-and-comers who they are keeping their eye on. If you are an Art Buyer/Producer or an Art Director at an agency and want to submit a photographer anonymously for this column email: Suzanne.sease@verizon.net

Anonymous Art Buyer: I nominate Chris Baldwin because he is a fantastic photographer that can work in any environment. He is really professional, flexible and has a great attitude. He and his crew are a pleasure to work with.

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How many years have you been in business?
13 years. I began as an assistant, and have been shooting full time for the past 4 years.

Are you self-taught or photography school taught?
There were a few darkroom and printing access classes, otherwise self-taught and on the set training.

Who was your greatest influence that inspired you to get into this business?
For me it is more the sum total of many great influences and teachers along the way. I was inspired photographically by National Geographic magazine growing up, and a few of my male mentors were involved with photography.

My Grandfather, and both my Bio and 2nd fathers were hobby photographers. My Dad gave me my first camera, his old Minolta XG7 with 50mm lens. My birth Dad taught me how to develop and print in his darkroom. My uncle has been an artist for as long as I can remember, and continues to be one of my greatest muses.

In my twenties, a photography instructor invited me to help him out on a shoot, and the idea of working in the photography industry became a reality for me.

Over the years, I have had the opportunity to work with a select handful of talented photographers, from Maui to California and NYC. These experiences ultimately inspired me to transition into the business as a full time photographer.

How do you find your inspiration to be so fresh, push the envelope, stay true to yourself so that creative folks are noticing you and hiring you?
Fresh lifestyle = fresh Inspiration.

My lifestyle is an essential part of my process; it’s a major catalyst for my creativity and ultimately supports me in keeping my inspiration fresh.

These moments: in-between assignments; traveling with my fiancé’ and our dog; other domestic road trips; laughing with good friends and family; hanging with my two Godson’s (4/8 years); international surfing destinations; people; faces; places; vices; and a consistent yoga practice to ring it all out at end of the day. These all trigger that involuntary response in me to grab my camera and take a picture.

Do you find that some creatives love your work but the client holds you back?
I’m not sure a client can ever hold me back, creatively.

My personal experience is that I have the freedom to choose my projects and my response to that project’s challenges and obstacles, regardless of circumstance.

How I relate to the client and/or project is the issue, not the other way around. Most importantly, it’s the client’s dime, and I am grateful to have the opportunity to collaborate and contribute my creative process to their project at the end of the day.

What are you doing to get your vision out to the buying audience?
This year I am working with Jennifer Perlmutter as my marketing consultant. We edited out imagery that best represents my personality and style, created new hard promos, email promos, and PDF portfolios, and built an overwhelming list of applicable creatives, buyers, and brands to reach out to. This marketing campaign, with it’s specific strategy, timing and methods, along with the intention to connect with as many creatives as possible, in more ways than one, is the primary driving force for getting my vision out to the buying audience this year. This spring was the official kickoff, and we have been getting a great response so far.

What is your advice for those who are showing what they think the buyers want to see?
Follow your heart, shoot what you enjoy shooting most, and shoot as much as possible in-between the days you are not hired to shoot or are surfing, haha. Considering how many exceptional photographers there are today, I feel buyers want to see quality not quantity, authenticity, brand identity, unique perspective or style, continuity, energy, movement, emotion, integrity, and a sense of who we are as Artist’s, individual personality’s, and that we will deliver exceptional work when given the opportunity to do what we love doing.

Larry Sultan, a brilliant photographer I had the pleasure to work closely with, once told me that being a commercial photographer alone is not sustainable in and of itself. To be successful in the world of commercial photography, we have to find the Artist within us, and allow ourselves to genuinely and ultimately inspired and driven by our true artistic passions. This is something; I am still exploring today, and most likely will be for the rest of my life.

How often are you shooting new work?
As often as possible I am shooting new work, ranging from commissioned work to personal work, a spec shoot to an afternoon portrait, a surf trip with best friends, a music festival, and snap shots of all the random organic moments in-between.
The frequency of my shooting is more spontaneous than calculated, and ultimately dependent on concept, subject matter, location, and the next time I can step away from the desk and out of bounds, chasing light, capturing life, scoring surf, and seeking Gurus along the path of photographic enlightenment.

Are you shooting for yourself and creating new work to keep your artistic talent true to you?
Absolutely, I’m not sure photography would be sustainable in the commercial sense, if I were not shooting for myself. My lifestyle is an essential part of my process; it’s a major catalyst for my creativity and ultimately supports me in keeping my artistic talent true. This being said, I am shooting what I enjoy shooting, looking inside more than ever, following my heart, slowing down and letting go of some sort of sense of urgency or rush mentality in my work, allowing myself the dignity of my own artistic process, vigilant personal practice, cultivating peace of mind, laughing, loving, traveling, surfing, shooting and having fun doing what I love to do most.

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Chris Baldwin
2716 3rd street Studio #2
Santa Monica, CA 90405

cell: 949.228.3686
email: cebaldwin@mac.com
www.chrisbaldwinphoto.com

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s, after founding the art buying department at The Martin Agency then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies. She has a new Twitter fed with helpful marketing information.  Follow her@SuzanneSease.

The Daily Edit – Joshua Schaedel: Everywhere Between You & I

- - The Daily Edit

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Everywhere Between You & I

Photographer: Joshua Schaedel
Designer: Rebecca King

Heidi: How did the show develop?
Josh: The show came together in a very unusual way and pretty much grew out of my friendship with Lisa Thackaberry. She was looking for a few different spaces for projects she was working on. We had talked about collaborating together on a project with my photo collective Sorry Danny but the time wasn’t really right for the group. So after Lisa and I met Adam Stamp at the Downtown Photo Room we new that we had to move forward. So the show happened pretty organically. We weren’t out looking for a gallery or a space to do a solo show it just sort of happened. Which I guess is why the show had the feel that it did. So I guess the show came from a really natural place, which couldn’t have been better for such heavy subject matter as depression, guilt, suicide and personal growth.

Was your intent to have a show or was this body of work a way for you to deal with this difficult topic?
Ever since I was a kid I have been searching for a way to connect with my father Jim Schaedel. In the beginning the work about my Dad and his depression, and how that effects or relationship, was really a last ditch effort to reach him. What I found in that processes was that I really needed to work on myself. With each project about my father I tried to let some residual part of my baggage go and with each new discovery I feel a bit better.

I always thought it would be nice to share the work but honestly never thought I would have the opportunity to because the subject matter is so heavy. When Lisa and I first met I was really in a dark place and was trying really hard to be a good son and was really trying to get to a place of understanding with the work. So I really let Lisa into something very personal and she really gave me the strength and the confidence to see it through. So the show really just became as an extension of that. Which is why I am so proud of it and so glad that she pushed me to go forward with it.

Why did you choose to photograph yourself over the course of 12 hours?
The “Selfie” project is very a simple concept, take a half-day and sit and think about your life. My hope was that I could make a piece that I could come back to over and over again to continue to learn about myself so that I wouldn’t follow my grandfather’s (who committed suicide when I was 12) and my father’s path. I wanted to spend the day with myself to see all my flaws, all my shortcomings and all my mistakes. The twelve hours just felt like enough time to reflect and to learn.

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What was the most challenging part from a personal and technical point?
Technically it was hard to work out all the little details and to make all these different projects and concepts live into one room that left viewer with an idea of what depression might feel like. But definitely the most challenging part of the show was personal. I realized when Lisa wanted to show these particular projects that I was going to have to go through a lot emotionally to do an honest job reflecting what my father and I have been dealing with for so many years. I was more then just nude I was transparent and it was scary and amazingly peaceful at the same time. It is without a doubt the best thing I could have done for myself and I have to thank Lisa Thackabeery for believing in me and for giving me the opportunity to set this part of me free.

There’s a beautiful series of screens on your site. How did this integrate with the show?
The broken TVs or “The Last Christmas” came from the original project on my father called “My Father’s Name.” The piece found its way into the show when Lisa and I were discussing the project that gave the show its title “Everywhere Between You & I”. She wanted to know how that project came to be and I told the story behind “The Last Christmas”. Which happened when my father and I were supposed to spend Christmas together and watch a football game. Well, he was very depressed and didn’t want any company that day. I was really upset but I thought that if I at least watched the game I could at least share the game with him even though we were not going to be in the same room. I went to my uncle’s house to watch the game; as luck would have it, the TV broke. I was very distraught and the rest of the family left the room to do other things. As I was sitting there a tire commercial came on that described a cross-country road trip with a father and son. This was something that my father and I had talked about since I was a kid. Even though I couldn’t spend Christmas with him or watch the football game together I at least had hope that one day we might take this trip together. The “The Last Christmas” is really a shift in thinking for me and is piece that tied the show together.

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How has this body of work transformed you, if at all?
The show has affected me in many ways. I think the best part for me was when my childhood best friend made it out to the show. About a month prior to the show his brother who had battle depression for many years committed suicide and once he read “The Update” (the piece that describes my father and I talking about his desire to kill himself) he started weeping and we consoled each other. He shared very openly what him and his family were going through on a level that was very special and I think most people are not comfortable with sharing. That has since happened several times with other people and in those very intimate and open conversations I have learned more then I ever expected. I feel like I have the ability to share more openly with people and I think other people who know my story are more open with me. I think on a deeper level I am a lot less angry and a lot more calm. I hope as I continue to show this work that might get closer to a place of peace.

How will this transcend into your editorial work?
Since I draw most of my inspiration from a personal place and when I am working with subject I feel its best to share my story. Recently I did a documentary job where I had to photograph a young man and he shared a similar story about his father and I shared with him mine. By the end of the conversation he thanked me because I was the first person who he had felt comfortable to talk about what he was going through and I got a really nice picture out of it. So I guess for me the more I learn about myself, the more open I am to share, the more people are willing to share with me. I think once I let down my guard down they do too and that makes for great pictures. But to be honest that is why I don’t do a lot of editorial work because it really affects me and takes a long time to digest. I am currently working on a few editorial concepts that I will hopefully pitch very soon.

You chose to do a newsprint/newspaper promo, why did that seem appropriate to you?
Well I come from a zine background with my collective Sorry Danny so it just seemed natural to me to do it for the show. I believe that art should be accessible to everyone and I think the newspaper is one of the most approachable ways to do that. Everyone remembers there father reading the newspaper in the mornings and so do I, so the broadside newspaper/zine felt like a place where my father ended and I began. I am firm believer in books and zines as the best way, besides the gallery space, to communicate a message and its something I want to continue to do for each show that I have.

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What sort of art direction did you give the designer for this?
My designer Rebecca King and I had luckily worked on a branding strategy before the show. So we just continued that conversation into the concept about my father. Our idea when we designed my branding was that it had the ability to move to beat of the concept at hand. So I just told her what I was trying to say with the show and she delivered a brilliant design around me and my father’s relationship. So each and every subtlety communicates some aspect of that relationship in an elegant way. She is one of those brilliant designers who work from a concept outward to a beautiful object and not the other way around. So the paper happened very naturally just like the show.

 

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When Instagram Success Leads To Advertising Assignments: Lauren Lemon

- - Social Media

“I’ve hustled to get meetings at some great agencies,” she says, “but it’s honestly the creative directors and the people who are following me on Instagram that I’ve gotten work from. They’re seeing me post every day, they’re commenting on the photos, I’m seeing them like the work. I know that I’m staying on their radar, and it’s not just a follow-up email after a meeting that’s fed into all their other emails: it’s what they’re looking at when they’re leaving work and going home.”

Which is, of course, the same reason brands want to get in on Instagram. As Randolph says, “People are flipping through it in their in-between moments, when they’re on the go, in bed.” So what is it that makes a successful Instagram post? “It should feel personal, like someone’s looking at something that you want to share with them,” she explains. “I think the most successful Instagram photos are the ones people feel like they can take themselves.”

Read More: PDN Online.

This Week In Photography Books: Alejandro Cartagena

by Jonathan Blaustein

I quoted Joseph Goebbels in my college-entrance-essay. It’s true. Of all the strange things I’ve told you about myself, I bet that one tops the list. Hard to believe I was accepted anywhere at all, dropping Nazis into my text.

If I remember correctly, I mentioned his theory that with respect to propaganda, if you’re going to lie, lie big. The larger the falsehood, the more likely people are to swallow it. Or so he said.

Little fibs will be sussed out by a suspicious public, but outright fantasies, they might swallow. I’m sure my good buddy Vlad Putin was paying attention, the way he blames his attempted takeover of Ukraine on the Ukrainians.

Stay classy, VP.

That’s one way to perpetrate your population: to make shit up. Another way, quite the opposite, is to stop talking entirely. To use the shade of secrecy as a way of enveloping the truth. It’s equally insidious, when utilized properly.

I bring this up, as I caught up with Alejandro Cartagena last weekend in Los Angeles. (Culver City, to be exact.) He was at the Kopeikin Gallery for a new solo show, and as I was in town, I dropped in to give him un abrazo and see how he was doing.

For those of you who don’t read my stuff with perfect regularity, Alejandro is a Mexican photographer based in Monterrey. I interviewed him two years ago, and he shared with all of us the harrowing reality of living in the middle of an active war zone. The kidnappings, the fear, the murders in public places.

How Awful.

Now, I’ve been to Mexico twice in those intervening years. My folks spend time in Playa del Carmen in the winters, and I’ve basically been tasked with delivering my children to their door. Gotta see the grandkids, que no? Tourist Mexico, on the Yucatan Peninsula, is literally a thousand miles from the drama that Alejandro was enduring.

Lately, at least since President Nieto was elected, I’d heard very little about the Mexican Drug War. Almost nothing. Their economy was booming, went the conventional wisdom, and Nieto has taken on some of established monopolies. Things are looking up, it has been implied.

And then, a few weeks, ago, that horrible story broke. The 43 young college students who protested. How they were kidnapped by the local police. Hoarded into buses. Delivered to the Cartels. Never to be seen again. (Goebbels would be proud.)

That is among the worst things I’ve ever heard. And their bodies are hidden so well that the truth will probably never come out. Locked away in a cave somewhere, shrinking from the clarity of light.

I mentioned this to Alejandro. How I’d been suckered into thinking Mexico was on the way up. How foolish I felt, hearing how bad things really were. How naive.

It was no accident, he told me. That was the plan. Nieto’s big idea was to stop talking about the Drug War. Entirely. Denial by omission. A coordinated PR campaign in lieu of a genuine solution to the misery.

That’s what he told me, at least. And he pointed out that despite the publicity generated by the missing students, it was not properly reported on, how many mass graves were discovered while searching for the boys. Multiple mass graves. Lots of them. Each filled with decomposing bodies.

Casualties of War.

Now, sometimes, you come to this column to read funny things. I get it. I keep it light when I can. I’m not trying to ruin your morning coffee, or your lunch break, or your quiet-time looking at your iPhone on the light-rail home.

Forgive me.

But sometimes, in my duties as a quasi-reporter, I learn things. Things I ought to share. Here.

Alejandro is on my mind not just because I saw him a few days ago, but also because when I came home, I found “Carpoolers” in the mail. Wrapped up tight like an X-mas present. (Yes, the Christmas season is practically upon us. And it was just summer. WTF?)

The book was published by Conaculta/Fonca, and is a special production indeed. I included a photo of the wrapping, which was sealed with a sticker that says “please carpool.” A few extras are included with the book, seemingly encouraging you to tag them, Shepard Fairey style, to make the point that carpool lanes get you to work faster. Or save the planet by limiting carbon emissions. (Or something like that.)

The book is well-built, with a photo cut into the hard-cover, and a royal blue spine that matches the denim-on-denim dude in that image. He sits beside construction supplies, a ladder, and a bunch of junk. (Foreshadowing.)

We showed a few of these pictures in the aforementioned interview, but the whole endeavor has grown up like corn stalks out of a secret grave. The book makes sense as an object, and is experiential, like most of the books I’ve been reviewing of late.

The premise is simple. Alejandro hung out on an expressway overpass, and photographed poor Mexican workers on their way to work. It’s meticulous, getting the compositions just right, and I’d bet anything there are thousands upon thousands of misfires. (Occupational hazard.)

The reason the book sings is that he’s been able to develop patterns. Several times, we see the same truck, which seems impossible. Which guy didn’t make it to work that day, and which is there each time?

Are they reading the paper one day, and zoning out the next? Does the garbage get cleaned out, or is someone sleeping on the very same dirty piece of torn foam? Honestly, how did he do it? Find the same trucks more than once?

I have no idea.

There is a piece of newspaper included, halfway through, and I was curious why. (Except for the boob shot inside, because, as we all know, Boobs Sell Books.℠) Sure enough, the next few pictures depict the guys reading the local tabloid rag. A way to pass the time.

They’re all guys, now that I think about it. A few times, they look up and smile. Which breaks the implicit barrier between subject and shooter. Once or twice, they spy him and scowl. More what I’d expect, given the discomfort of the situation.

One time, apparently, Alejandro rode in the back of a truck himself. To get the vibe. He made photographs with the camera pointed up, documenting the view, which often featured helicopters. Ferrying Monterrey’s wealthy elite? Or perhaps a cartel jefe?

Who knows?

But this is one book that will give you a peek into a world you couldn’t possibly know. And I was happy to see it, even if it distracted me from thinking about those 43 stolen boys. RIP.

Bottom Line: Thoughtful, well-constructed view down into pick-up trucks in Mexico

To Purchase “Carpoolers” Visit Photo-Eye

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Books are provided by Photo-Eye in exchange for links back for purchase.

Books are found in the bookstore and submissions are not accepted.