Just watched a video over at PhotoShelter (here) via the Strobist (here) that was taken at one of their town hall meetings where Marni Beardsley, Director of Global Art Buying at Weiden and Kennedy talks about the photography business from her perspective.
It starts out a little slow and takes an hour to watch but it’s loaded with good stuff.
I really enjoy hearing other photo professionals corroborate my thoughts about the industry and so I wanted to highlight some of the points she makes that I agree with.
1. She hates micro stock. It’s crap.
2. Cold calls suck. I’ve always hated getting a cold calls and they don’t really get you any work.
3. Email is the best way to communicate.
4. Promo cards still work.
5. All that matters is the photography. Book, promo, email, website, coffee shop wall, magazine and whatever medium you can think of it’s all about the photography. Marketing matters little. If a creative finds a great photograph on Flickr she’s not afraid to go get it.
6. She loves Terry Richardson.
7. Treat people fairly and don’t work with assholes.
8. If you don’t support photographers and advocate for great photography we’re all out of a job.
9. Editorial and personal projects keep your work fresh.
10. General every day job frustrations like creatives asking for photographers who won’t work with us or looking for stupid concept stock photos or being asked to put shoots together last minute with a tiny budget.
Thanks for posting the videos Photo Shelter.