A reader asks me about sending people all over the world to shoot jobs when many times perfectly capable photographers are already there. This mirrors another comment about Vanity Fair sending someone from NY to Durham, NC to shoot a picture of a house.
I’ll start with VF. I didn’t see the piece but I’d be willing to bet when they first conceived of the photography they were thinking the house could be the lead image and as is the case with many, many, stories that are handed to me where the events have already taken place the image you think will be the lead never ends up there. In fact my whole strategy in a situation like this is to figure out what CAN be photographed and attach a great photographer who can make something dynamic out of it because the competition is going to be some matter-of-fact AP image or mug shot that may be sensationalist but does nothing to further the story and reads more like evidence. Editors are fine with this.
As a side note, it’s beyond my comprehension why anyone would buy a magazine to see matter-of-fact photography. It’s available everywhere all the time.
With regards to flying photographers from NY or LA to another country it comes down to trust. There’s a formula that my gut calculates for me in situations like this where x is the cost of plane ticket and hotel and y is the chance a photographer already living there whos work you like will fail and z is the cost of a reshoot and n squared is the number of failed shoots that have occured in the last 3 months and p is the current level of trust the Editor and Creative Director have in my skills as a DP. Phew. That a nasty algorithm that, as you may have guessed, works about as good as google image search.