TechCrunch reports (here)–then I received an email from one of the founders–on the launch of a new company called GumGum (here) that allows people to license images on a cost per impression basis. This is the way images are licensed in the print world so it only makes sense that they should go that way online. This is such a brilliant idea for photographers and very similar to one I was trying to work on after leaving NY, but never got anywhere with, so I’m glad someone beat me to the punch.
If you don’t want to pay the cpm the photographer is offering they give you the option to serve advertising either on the image or as a pre-roll to the image instead.
Either way the photographer gets paid. How’s that sound to you?
Watch the video here on how it works:
The cool thing is how easy it is for someone to license an image from you. It reminds me of what Apple did with music.
It’s just the beginning for this technology but I’d like to see widgets photographers can put on their site that will take me to a licensing area with only their images. Also, they’re really going to need powerful search and keywording technology similar to what Corbis and Getty use if they want to make the service worthwhile for publishers but that’s where I think using google to search for images and then gumgum.com to license could be a powerful combination for the future.
I’ll be keeping my eye on this one.