“The Magazine Publishers of America will propose new metrics designed to convert buyers over the next couple of years to an audience-based model from one based on circulation.”
“…yardstick to measure reader exposure to magazines on an issue-specific basis, broken out by key demographics like age, gender and income; issue-specific engagement with ads based on recall of specific ads; and self-reported consumer purchase intent and action taken as a result of an ad.”
Via, MediaWeek (here).
{ 2 comments… read them below or add one }
I think it’s pretty clear that the metrics used have been questionable at best. Pass-through readership is a joke. From the article, it doesn’t sound like that is going to change. I don’t know if online surveys will be helpful either.
“The Magazine Publishers of America will propose new metrics designed to convert buyers over the next couple of years to an audience-based model from one based on circulation.”
say that out loud. It’s pretty funny that someone actually wrote something like that.