ESPN Adds Fashion

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“The magazine plans to increase fashion coverage, has hired its first style director and will begin running fashion credits. Right away, one of the new covers (there are 10 in the anniversary issue) points to the changes: Venus Williams is wearing a white Emanuel Ungaro gown and sister Serena appears in a white gown by Donna Karan. “People want to know what athletes are wearing to and from the ballpark,” said Steven Binder, vice president of magazine sales. “ESPN should be doing this.” It’s also a great opportunity to tap into those fashion ad dollars, although the current economic climate might make that more difficult. Binder said the magazine is also seriously considering putting on an event in Milan during the spring shows.”

Via, WWD.com (here).

There Are 2 Comments On This Article.

  1. They forgot to add: “The photographer is wearing Old Navy bootcut jeans and a black Gap one-pocket T-shirt while his assistants are festooned in Bruce Weber bandanas, too-tight shorts and profanity-laded t-shirts…”