Some magazine publishers hoped that this year would see marketers shake off their exuberance for digital media. Perhaps, amid a sober reassessment of the actual results from so much digital experimentation, print could even recapture some of the ad spending lost to the internet.
Fat chance.
Instead, a combination of forces led by the broad economic slump is delivering as challenging a year as ever for traditional publishers.
Read the story on Advertising Age (here).
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