Professionals would likely want more, as in something like NPS from Nikon, or like Canon’s professional services. Then there is rental gear, especially lenses, which are well covered by Nikon and Canon. Without those changes, professionals using Sony D-SLRs will be few.

Olympus tried this a few years ago with fashion photography. They sponsored several events and fashion week shows, and they brought along cameras and lenses for the photographers to try out. At some events, they even had well equipped tents of gear with support people. This was a good approach, though unfortunately (for Olympus) not many photographers switched their gear.

How you smuggle the idea/inspiration into the consumers head is the key to creative advertising photography. Consistently being able to tell the consumer their life will improve by using/buying said product, without them knowing they are looking at paid for content will guarantee a happy career in advertising.

Although, the phrase, “Happy Career in Advertising” is a quite the oxymoron.

I hope when Sony’s new pro camera comes out it shakes things up for Canon and Nikon.

I wonder how the photographer handled usage with a job like this. Did he get paid per blog insertion or was it just a blanket “web usage” that many companies push for.

Rob if you could interview the creatives and the photographer behind the campaign I’d love to know and think it would make a good read.

@ Nicholas: It’s a trend I’d like to see continue. You don’t just shoot pictures of products or ads then pay to have them placed in media (because they’re boring). The pictures are the media, if, and this is a big if, you give creative control to the photographer, as was shown in the behind the scenes of the shoot, then the images will spread among photography enthusiasts and professionals.

Keep up the brilliant work.