“Freedom of the press is guaranteed only to those who own one.”
– A.J. Liebling
And with that lofty quote begins the dawn of a new age in magazine publishing (or maybe just a cool new promo tool) because HP Labs just launched a new print on demand magazine publishing service called MagCloud (here) which looks to be the bee’s knees from where I’m standing. They use HP Indigo technology to custom-print each issue when it’s ordered on 80lb paper with saddle-stitched covers.
Now I can finally launch that magazine I’ve always dreamt of called “killed,” where I round up all the shoots and photographs those bastard wouldn’t let me run and publish ‘em myself. That’ll show ‘em.
Anyway, I’ll need to do some investigation to see if this actually is viable and economically feasible for short run printing of magazines but it looks very promising indeed. Not to mention the fact that printing on demand saves a whole lot of wasted paper by not guessing how many people will read an issue.