If you’re a professional photographer there are 4 reasons to have a blog and 1 good one not to:
1. Community Building. Talking about the industry, helping photographers just starting out, linking to sites and news about photography you think the community would be interested in. This is a great reason to have a blog and a big reason why blogs are popular, bringing people together from all over the planet who are interested in similar topics.
2. Marketing. You can use a blog like a big promo card and post tears, new personal projects and generally just pimp yourself out to whomever might be stopping by. Google seems to be ultra sticky when it comes to blog posts so just posting your name with an image from your portfolio or the city you live in with genre you shoot will probably attract some clients. I have been known to type professional, photographer, Juneau, AK into google from time to time.
3. News and information. You can use the blog like you would a newsletter and let people know where you’re going to be and what images you just added to your stock library so someone visiting because they like your landscape photography can discover that you just had a portrait session with Angelina Jolie and the images are available for syndication.
4. Building a fan base. Talking to your fans, who at this point are mostly amateur photographers and giving them photography tips and telling stories about your experiences on assignment has turned into a real moneymaker for some photographers. It’s important that you have something to sell your fans like a photography book you wrote or a lighting seminar you give.
1. Posting things that will get you un-hired. Mostly just bad photography that you wouldn’t put in your portfolio (this is still your portfolio) and weird rants that might make me think you’re someone I don’t want to forge a relationship with. The biggest reason to not have a blog is that you have nothing interesting to show or say or you’re just not the type of person who likes to sit at a computer and write because you’d rather be taking pictures.
At this point most of your clients aren’t going past the first dozen pictures in your portfolio so a blog is not a “make or break” deal. Although, in one version of the future I see media companies building communities of people who are interested in a topic and they’re helping consumers edit through all the crap and selling advertising into the different content that’s created and photographers who blog become a valuable asset and a reason to give an assignment in the first place.
So, whatever your reasons might be for starting a blog remember that it’s still your portfolio and there will be client rooting around from time to time and google never forgets (college grads are finding out the hard way about this) so, whatever you do don’t post a rant about the goddam CFO and the Editor’s crappy story ideas and the Creative Director’s shitty layout and expect Condé Naste to be calling.