Comments on: Esquire 75th Anniversary E-Ink Cover Buzzing

By: clyde

clyde — Thu, 18 Sep 2008 02:23:53 +0000

What is the hype about? What am I suppose to look for? I didn’t see anything. Looks like a waste of money to me.

Clyde

Will Seberger — Tue, 09 Sep 2008 17:45:52 +0000

Some non-insider folks have a different impression here.

No, it’s not a homerun. And yes, it is a gimmick.

But for the tech-crazed public, it might be enough to draw some positive attention to the magazine.

It’s not a long-term solution, but it does say that the magazine is willing to try something out.

Doktor — Tue, 09 Sep 2008 06:13:00 +0000

yeah saw it in Barnes and Nobles today – didn’t do anything but embarass itself.

Probably an idea of the art dept which got everybody exited first but decision makers only agreed to the ridiculous thing out now.

Feels to me like the last thing the world of magazines needed.