Comments on: Pentagram Redsigns The Atlantic http://www.aphotoeditor.com/2008/10/15/pentagram-redsigns-the-atlantic/ Former Photography Director Rob Haggart Sat, 21 Nov 2009 08:04:45 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Steven Rood http://www.aphotoeditor.com/2008/10/15/pentagram-redsigns-the-atlantic/comment-page-1/#comment-30393 Steven Rood Sun, 19 Oct 2008 20:29:19 +0000 http://www.aphotoeditor.com/?p=1137#comment-30393 Yeesh This looks like a bad marriage between a Soviet propaganda poster and a Herbert Matter poster. Both very strong looks. But not for this kind of magazine. Besides, this look came and went back in the 80s. Definitely not the look of a literary think-tank. Back to the drawing board, kids. Yeesh

This looks like a bad marriage between a Soviet propaganda poster and a Herbert Matter poster. Both very strong looks. But not for this kind of magazine. Besides, this look came and went back in the 80s. Definitely not the look of a literary think-tank. Back to the drawing board, kids.

]]> By: STONER http://www.aphotoeditor.com/2008/10/15/pentagram-redsigns-the-atlantic/comment-page-1/#comment-30257 STONER Wed, 15 Oct 2008 21:37:08 +0000 http://www.aphotoeditor.com/?p=1137#comment-30257 @A Photo Editor, Hopefully, they'll use the black bar down the spine side to keep alot of type off the image, Rob! We went through the exercise of finding a solution to keep as much info for each subhead while keeping the cover clean and the cover image unimpeded and so far, I think it's working for us. But I would love to know why they went with an all-type cover for their debut of the redesign. That's a curious thing... @A Photo Editor,
Hopefully, they’ll use the black bar down the spine side to keep alot of type off the image, Rob!

We went through the exercise of finding a solution to keep as much info for each subhead while keeping the cover clean and the cover image unimpeded and so far, I think it’s working for us. But I would love to know why they went with an all-type cover for their debut of the redesign. That’s a curious thing…

]]> By: narayan http://www.aphotoeditor.com/2008/10/15/pentagram-redsigns-the-atlantic/comment-page-1/#comment-30253 narayan Wed, 15 Oct 2008 19:13:44 +0000 http://www.aphotoeditor.com/?p=1137#comment-30253 i like it... the beautiful nameplate... "who what when where why and how"... it's back to basics, not reinventing but going back to the roots... more questioning. it's smart. i like it… the beautiful nameplate… “who what when where why and how”… it’s back to basics, not reinventing but going back to the roots… more questioning. it’s smart.

]]> By: A Photo Editor http://www.aphotoeditor.com/2008/10/15/pentagram-redsigns-the-atlantic/comment-page-1/#comment-30251 A Photo Editor Wed, 15 Oct 2008 17:45:01 +0000 http://www.aphotoeditor.com/?p=1137#comment-30251 @John Loomis, Nameplates are impossible to reinvent. I saw one owner take a fresh one he was presented and over the course of 2 months tweak it back week by week to within a hair of the original. @John Loomis,
Nameplates are impossible to reinvent. I saw one owner take a fresh one he was presented and over the course of 2 months tweak it back week by week to within a hair of the original.

]]> By: A Photo Editor http://www.aphotoeditor.com/2008/10/15/pentagram-redsigns-the-atlantic/comment-page-1/#comment-30250 A Photo Editor Wed, 15 Oct 2008 17:41:08 +0000 http://www.aphotoeditor.com/?p=1137#comment-30250 @STONER, I don't think they're planning to do all type covers but I wonder how a picture will work with that black bar down the left. It's always interesting to see it evolve after the 1st issue of a redesign. @STONER,
I don’t think they’re planning to do all type covers but I wonder how a picture will work with that black bar down the left.

It’s always interesting to see it evolve after the 1st issue of a redesign.

]]> By: Jana Meier http://www.aphotoeditor.com/2008/10/15/pentagram-redsigns-the-atlantic/comment-page-1/#comment-30246 Jana Meier Wed, 15 Oct 2008 15:26:40 +0000 http://www.aphotoeditor.com/?p=1137#comment-30246 Looking through a magazine's archive for inspiration to fuel redesigns is a strategy also employed by Luke Hayman, another Pentagram partner. He talks about it a little bit in this video on the SPD web site: http://www.spd.org/2008/10/luke-hayman-on-the-best-and-wo.php Looking through a magazine’s archive for inspiration to fuel redesigns is a strategy also employed by Luke Hayman, another Pentagram partner. He talks about it a little bit in this video on the SPD web site:

http://www.spd.org/2008/10/luke-hayman-on-the-best-and-wo.php

]]> By: John Loomis http://www.aphotoeditor.com/2008/10/15/pentagram-redsigns-the-atlantic/comment-page-1/#comment-30245 John Loomis Wed, 15 Oct 2008 15:18:02 +0000 http://www.aphotoeditor.com/?p=1137#comment-30245 @TA If any blogger deserves it, it's certainly the dapper Dr. Hetherington, but I don't think Mrs. H wants quite that much facial hair around. As a big Pentagram fan myself, I was a little surprised that their wrap-up on the Atlantic redesign didn't even mention the Greenberg scandal, which in part might have pushed them towards a more rooted, documentary approach? Maybe if you look back at that post in a couple of years, it wouldn't be a real omission, but right now it feels like the elephant in the blog. The nameplate feels off to me as well, but its always a solid strategy to remind readers that you can reach back for 150 years to understand and unravel the future. Maybe part of the pitch was that because it feels from another time it might set the title apart on the newsstand. @TA If any blogger deserves it, it’s certainly the dapper Dr. Hetherington, but I don’t think Mrs. H wants quite that much facial hair around.

As a big Pentagram fan myself, I was a little surprised that their wrap-up on the Atlantic redesign didn’t even mention the Greenberg scandal, which in part might have pushed them towards a more rooted, documentary approach? Maybe if you look back at that post in a couple of years, it wouldn’t be a real omission, but right now it feels like the elephant in the blog.

The nameplate feels off to me as well, but its always a solid strategy to remind readers that you can reach back for 150 years to understand and unravel the future. Maybe part of the pitch was that because it feels from another time it might set the title apart on the newsstand.

]]> By: Timothy Archibald http://www.aphotoeditor.com/2008/10/15/pentagram-redsigns-the-atlantic/comment-page-1/#comment-30240 Timothy Archibald Wed, 15 Oct 2008 14:54:15 +0000 http://www.aphotoeditor.com/?p=1137#comment-30240 Is that WTJ Andrew Hetherington on the Atlantic spread? Photoblogs have gotten mainstreamed I see.... Is that WTJ Andrew Hetherington on the Atlantic spread? Photoblogs have gotten mainstreamed I see….

]]> By: STONER http://www.aphotoeditor.com/2008/10/15/pentagram-redsigns-the-atlantic/comment-page-1/#comment-30238 STONER Wed, 15 Oct 2008 14:06:19 +0000 http://www.aphotoeditor.com/?p=1137#comment-30238 Hmmm...I've always been a fan of Pentagram's work in general, but I'm a little disappointed in the redesign's new cover. There's such rich material inside this magazine that I think the old trick of using the TOC as the cover falls short of delivering what's behind it. On the other hand, I think Esquire has done a good job of blending the TOC typography and photography to make a compelling cover. It's a bold move, but I think they've been pulling it off well long enough to prove that approach's success. The Believer is another magazine, though it's a real niche title, that does a good job of an all-type/TOC cover with some use of illustration. And I think their overall design style works well with their content approach. But I'm glad to see that The Atlantic is promising photography in the future. I'm a big believer in consistency when it comes to covers and layout and it'll be interesting to see how the first photo cover is worked into the new design... Hmmm…I’ve always been a fan of Pentagram’s work in general, but I’m a little disappointed in the redesign’s new cover. There’s such rich material inside this magazine that I think the old trick of using the TOC as the cover falls short of delivering what’s behind it.

On the other hand, I think Esquire has done a good job of blending the TOC typography and photography to make a compelling cover. It’s a bold move, but I think they’ve been pulling it off well long enough to prove that approach’s success.

The Believer is another magazine, though it’s a real niche title, that does a good job of an all-type/TOC cover with some use of illustration. And I think their overall design style works well with their content approach.

But I’m glad to see that The Atlantic is promising photography in the future. I’m a big believer in consistency when it comes to covers and layout and it’ll be interesting to see how the first photo cover is worked into the new design…

]]> By: Finn O'Hara http://www.aphotoeditor.com/2008/10/15/pentagram-redsigns-the-atlantic/comment-page-1/#comment-30237 Finn O'Hara Wed, 15 Oct 2008 14:05:01 +0000 http://www.aphotoeditor.com/?p=1137#comment-30237 Damn that's hot. I love a good redesign... Damn that’s hot. I love a good redesign…

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