From the comments in the newly helmed Magnum blog:
“When the photographers ask you why they should participate in such a thing, what’s the answer?”
What a great question Mike. Here is my thinking in a nutshell:
If Magnum is still around in ten years, I think it will be because Magnum has learned how to become its own producer. Rather than waiting for some new online magazine to rise from the ashes of print media, Magnum has the opportunity to become its own content-provider. But to do this, Magnum needs to learn how to work in quick-moving media like this blog. I see the Magnum Blog as a kind of training camp for things to come. (Such as InSight, but more on this later).
Comment posted by Alec Soth on October 20, 2008
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This sounds like an interesting promise of things to come. Content produced by Magnum definitely has a lot of potential.
It’s clear that the editorial market is in crise.
I personally produce my stories, what I’m looking for is the right way to distribute them.
My work is deeply based upon wedding photography and corporate.
This kind of jobs let me produce stories. But then what? A blog? An on line magazine?
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