Clients who hire PR photographers to make so-so pictures of the handshakes and ribbon cuttings are missing out on a chance to create important visual assets.

The problem is the low cycle of expectations (and budgets) from the client which then attracts a lower talent level of photographer.

The situation could be win-win for client and photographer: The client has the opportunity to create custom content useful in a variety of venues and the photographer can work in a field with better pay than the editorial market.

Thanks for bringing up the topic of PR photography!

Jacob

I don’t think people realize how much business and opportunity they are loosing after spending hard earned money on design, copy and than submitting “good enough” images.

“Good enough” will kill your business

This goes for web sites and any advertising or promotion. If imagery doesn’t catch the eye… opportunity is lost in less than three seconds.

Rosh

As one who has modeled since age 14,
working with the top photographers in
Scottsdale, and Phoenix, Arizona, for the
best agencies there, and for JF Images, in
Denver, and Stott’s Shots in Vail, Co, this
truth is so obvious. It’s unbelievable to me
that it isn’t to too many now, as we see lately.

Being in my own fitness business since 1981,
only the best professional photographers
in my area were behind my own public
relations images and advertising campaigns.

How anyone would use anything but these
resources for the image reflecting their
work, their dreams to realize in businesses is
really registering on what has always sold best!

Enjoying friendships with world class photo-
graphers, your perspective is shared often in
our conversations. Perhaps with people using
their own webcams and cell phones to share
their lives, businesses online, this idea of “reality”
versus professionalism in imagery has created this
abnomaly of leaving out the pros. Pros are best!

My hope is that people will respect this tried and
tested image by the best professionals in the field
and reap the rewards of making an impact, giving
this proven visually pleasing art a first priority
focus and prosper beyond any prior expectations.

Respectfully,

Zna “Trainer”
@ZnaTrainer
http://twitter.com/znatrainer