Comments on: The Future Of Advertising Is On Main Street, Not Wall Street http://www.aphotoeditor.com/2009/02/13/the-future-of-advertising-is-on-main-street-not-wall-street/ Former Photography Director Rob Haggart Sat, 11 Feb 2012 22:01:49 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Timothy Schenck http://www.aphotoeditor.com/2009/02/13/the-future-of-advertising-is-on-main-street-not-wall-street/#comment-37934 Timothy Schenck Fri, 13 Feb 2009 19:36:11 +0000 http://www.aphotoeditor.com/?p=2056#comment-37934 Take the new Pepsi logo as a perfect example of the above. The old logo was just fine. The new logo is meh, but no doubt was the work of many at a staggering cost. How long will companies be willing to throw money away like this? I completely agree with the premise that the time are a changing, but I don't know how fast or furious the change will be. Take the new Pepsi logo as a perfect example of the above. The old logo was just fine. The new logo is meh, but no doubt was the work of many at a staggering cost. How long will companies be willing to throw money away like this?

I completely agree with the premise that the time are a changing, but I don’t know how fast or furious the change will be.

]]> By: Carl Corey http://www.aphotoeditor.com/2009/02/13/the-future-of-advertising-is-on-main-street-not-wall-street/#comment-37919 Carl Corey Fri, 13 Feb 2009 16:22:56 +0000 http://www.aphotoeditor.com/?p=2056#comment-37919 “50% of advertising is junk”(sic) is a generous statement. I watched the agencies cannibalize themselves in the 80’s and relinquish creative control from talented creatives to agency / client committees. By definition a committee will arrive at a compromise, yielding at best unremarkable work. As the years passed the committees have grown and we all know what the result of that was. Just look at the work. “50% of advertising is junk”(sic) is a generous statement. I watched the agencies cannibalize themselves in the 80’s and relinquish creative control from talented creatives to agency / client committees. By definition a committee will arrive at a compromise, yielding at best unremarkable work. As the years passed the committees have grown and we all know what the result of that was. Just look at the work.

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