…holding on to sales in a crammed market was hard work – hence the easy answer. The nipples. Just a few at first, in interviews with compliant celebrities, then an avalanche of areolae: lingerie shopping features, dirty calenders, free pornographic playing cards, illustrated erotic fiction collections.
It wasn’t just sexist, it was stupid – joining the younger lads’ titles in a suicide charge into grubby oblivion, to be munched up by the new weekly grot-mags Nuts and Zoo – and, of course, by the simple fact that exposed breasts are quite easy to find for free on the internet.
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Sounds like someone tried to spin Maxim, FHM, and Playboy together… I dont like to see businesses fail, but it seems like they could have done things a little differently.