This is a cool video of a product shoot from start to finish that Peter Belanger posted on his blog (here). You even get to go into the Art Directors office and see him slap the cover lines on the thing. If you visit the macworld website (here) you can discover this appalling fact about magazine production “[We] design twelve initial cover variations, meet about those covers, design twelve more variations, and then pick our favorite.”
Sounds like fun, doesn’t it.
Found it on Art Produce.
Comments 21
Fascinating video. Desperately dull cover.
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Posted 12 Aug 2009 at 9:37 am ¶Hey, just put the thing down and shoot it. What’s the big deal? Does he jump out the window there at the end? Funny.
Thanks.
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Posted 12 Aug 2009 at 9:49 am ¶Cool video, boring photo and cover.
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Posted 12 Aug 2009 at 9:52 am ¶Very cool video! Looks so easy (and I wonder what parts they didn’t show
)
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Posted 12 Aug 2009 at 10:02 am ¶At the end of the day, that bar code is a bitch!
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Posted 12 Aug 2009 at 10:05 am ¶Nice shot, perfect for the client. Thanks for all involved.
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Posted 12 Aug 2009 at 10:22 am ¶That’s why I never shoot products. S0 much futzing and so little pay-off. 2 years of assisting, back in the day, product shooters was more than enough to kill any desire.
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Posted 12 Aug 2009 at 10:46 am ¶I love being able to watch photographers work behind the scenes and them being creative in how they present that.
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Posted 12 Aug 2009 at 11:24 am ¶still life is easy… isn’t it?
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Posted 12 Aug 2009 at 11:59 am ¶hmm. Shooting still life…..
…I’m trying, but failing to come up with something better than the proverbial “I’d rather watch paint dry”.
I just can’t.
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Posted 12 Aug 2009 at 2:15 pm ¶Wow, that was a really cool video. Thanks for sharing.
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Posted 12 Aug 2009 at 2:51 pm ¶Sure still life is dull, but retouching still life looks even more grim.
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Debra Weiss Reply:
August 12th, 2009 at 5:17 pm
@Mark, It is never the object that is dull. It’s how the photographer chooses to photograph the object.
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A visiting friend Reply:
August 13th, 2009 at 5:25 am
@Debra Weiss,
hmmm…never miss an opportunity, eh?
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Debra Weiss Reply:
August 13th, 2009 at 9:10 am
@A visiting friend, Just stating the obvious, which must not be that obvious. I am always stunned at narrow and judgmental attitudes about photography. To Mark: Perhaps you should take a look at an Outerbridge or Penn or Aaron Jones still life.
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Christine Blackburne Reply:
August 12th, 2009 at 9:42 pm
@Mark, Man, I totally geeked out on this, being a still life photographer! Getting that light just right so it reflects just so … damn! That’s what it’s all about. I LOVE it!!! But then again, you put me on a fashion set and I can’t help but crack up at all the ridiculous and often over the top fake personalities. Different strokes …
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Tom Reply:
August 13th, 2009 at 8:54 am
@Mark, Not to gang up on you, Mark, but I have to agree with Christine. Still life is fun. The lighting is everything. Getting it right provides a sense of personal accomplishment. You can’t hide behind a great location.
And, oh yeah, still life models are usually VERY cooperative. They show up on time, don’t mind working long hours and they don’t eat anything (although that last one holds true for a lot of fashion models as well).
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Max Reply:
August 13th, 2009 at 9:15 am
@Tom, Yes still life is fun, if you have ideas it could be very creative too.
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Tim Reply:
August 13th, 2009 at 9:26 am
@All,
Perhaps this argument reflects the difference between, ‘taking’ pictures and ‘making’ pictures.
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CAMERON Reply:
September 15th, 2009 at 10:58 am
@Tim,
COULDN’T HAVE SAID IT BETTER, LIGHT IS THE KEY TO EVERYTHING.
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Wow … equipment kings at work.
How many people are involved to catch the lil scared cells ?
I tried to count, but drifted.
A great show for the client.
However, video is a great. Music too.
Cheers, Reini
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Posted 12 Aug 2009 at 7:36 pm ¶Thanks for showing this! I love it when still life gets featured. Less glam, but it’s often more like a traditional art. Painterly and more individual in the creation. Sure, I’m a little bias, but from us out there who are, thanks!
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Posted 12 Aug 2009 at 9:44 pm ¶Although this making of video is pretty cool for a still life, wouldn’t it be even more cool to see this for Vogue or Vanity Fair? Someone with well-placed connections should drop the hint!
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Reinfried Marass Reply:
August 13th, 2009 at 4:23 pm
@Chris Schultz,
some reps have making of videos on their blogs as well. I have seen some just yesterday. It’s ‘en vogue’
I’ll try to locate the videos again and post the links.
In the meantime you can enjoy Peter Beards 09 Pirelli Calendar shooting here http://www.pirellical.com/thecal/video_player.html (full length)
Although I guess most have seen it already. But worth a 2nd look, imho.
My favorite quote out of the movie: “Shit … NO film”
Cheers, Reini
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Reinfried Marass Reply:
August 13th, 2009 at 5:41 pm
here’s Vanity Fair – http://www.vanityfair.com/video
the first video shows Annie L. at work
you will have to pass the ’sponsor message’ …
cheers, Reini
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Thanks for your blog.
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Posted 13 Aug 2009 at 3:49 am ¶The overhead necessary for this business, in this case, ONE photograph, is obscene.
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Posted 13 Aug 2009 at 7:04 am ¶Great information! Considering your site’s focus, We thought you and those who read your site would enjoy this radio interview.
On Monday August 17th, noon PST, Conversations Live with Vicki St. Clair (Seattle’s KKNW
1150 AM) welcomes photographer’s agent and stock photography diva, Danita Delimont, as part of
Conversations Live The Real Story Behind Entrepreneurism series. As a successful local business woman, Danita Delimont knows firsthand what it takes to build an international, million-dollar business, based on quality, relationships, and trust.!
Here’s a direct link to information about the show.
http://conversationslive.net/index.php?option=com_content&task=view&id=170&Itemid=29
You can also stream live by clicking the LISTEN LIVE button.
Podcasts can be heard at
http://conversationslive.net/index2.php?option=com_podcast&feed=RSS2.0&no_html=1
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Posted 13 Aug 2009 at 8:22 am ¶I almost think it would be easier to do a 3d render since they did so much post on them.
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Allen Lee Taylor Reply:
August 16th, 2009 at 1:08 am
@Andy,
Exactly!
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Pretty cool. I really liked when the went out the window and landed at the front door of the building with Macworld inside. That was a pretty creative idea and worked perfectly in still frame.
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Posted 13 Aug 2009 at 12:17 pm ¶Still life requires a special talent. Whether you like the result or not, Peter Belanger delivered what the client asked for, and more, giving them a great video that gave Macworld and Peter much exposure; and many people, like us, are talking about it.
This is the kind of value added service that we professional photographers can offer, instead of complaining about whether the photo is boring or not, or whether it took too much “overhead” for just one photograph. If the photo is too expensive, we complain. If the photo is too cheap, as in the Time $30 cover shot, we complain.
As Monty Python would say, “Get on with it!” Stop complaining and create value for your client.
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Posted 19 Aug 2009 at 1:37 am ¶Trackbacks & Pingbacks 2
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