Slicing the Bread but Not the Prices

- - Blog News

Panera has been bucking conventional industry wisdom during the downturn by eschewing discounts and instead targeting customers who can still afford to shell out an average of about $8.50 for lunch.

The St. Louis-based chain of 1,400 cafes says it has been able to persuade customers to pay premiums because it has been improving the quality of its food.

via WSJ.com. thx Terry.

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