Heather Morton Art buyer blog seems to be in full swing again and she’s talking about Behind-the-Scenes-Videos today (here). Basically an Art Buyer was asking the rest of the art buyer group if they all liked it when photographers had behind the scenes videos and they all were enthusiastically endorsing them as a great way to gain a little insight into the personality of the photographer and how they behave on set. It seems like we’ve come a long way in this regard because I remember sitting on a panel in San Francisco, not long after I quit photo editing, endorsing all the great tools available to photographers and talking about all the other parts of a website that I used to check out when making a hiring decision and next to me was the photo editor from a locally based National Magazine who not only didn’t look at photographers websites but didn’t read any marketing emails. On the other side of me was a locally based Art Buyer for a National Advertising Company who regarded anything but the portfolio section of the website as a complete waste of time. Needless to say that was a huge reality check for me as I realize many people don’t view the web with as much enthusiasm as I do. It’s good to see thats changed a bit.
Now, I’m sure there’s a group of you who will see this as a sign the apocalypse has arrived, but I do think there are tasteful ways to do behind the scenes videos and subtly suggest you have the skills and temperament to handle big productions. Just don’t be the person who’s better on camera than behind the camera.
Of course it’s always better if your client makes the video: