Comments on: E-blasts are out, and direct mail is back in http://www.aphotoeditor.com/2009/10/05/e-blasts-are-out-and-direct-mail-is-back-in/ Former Photography Director Rob Haggart Sat, 11 Feb 2012 22:01:49 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Suzanne Sease http://www.aphotoeditor.com/2009/10/05/e-blasts-are-out-and-direct-mail-is-back-in/#comment-52863 Suzanne Sease Thu, 08 Oct 2009 13:09:42 +0000 http://www.aphotoeditor.com/?p=4104#comment-52863 What I find amusing is that I received an e-promo from Stockland Martel on 10/6/09 and 10/07/09- the first their newsletter and the second for one of the photographers. That tells me they do still see the value of doing e-promos. I agree that a great promo can be a show stopper but it must be VERY creative and VERY special to get noticed. And that means VERY expensive. In times when people just don't have the resources to mail something out, what should they do? I say make as minimal a list as possible and send the selected people something special. Then make sure you get it into award shows so thousands of buyers can see it. Agency Access allows you to make a folder of names of award winners that you can target or a list of key people in your market. I have samples of some great mailers if Rob can secure the rights from the photographer, he can post them for folks to see. Let me know. What I find amusing is that I received an e-promo from Stockland Martel on 10/6/09 and 10/07/09- the first their newsletter and the second for one of the photographers. That tells me they do still see the value of doing e-promos.

I agree that a great promo can be a show stopper but it must be VERY creative and VERY special to get noticed. And that means VERY expensive. In times when people just don’t have the resources to mail something out, what should they do? I say make as minimal a list as possible and send the selected people something special. Then make sure you get it into award shows so thousands of buyers can see it.

Agency Access allows you to make a folder of names of award winners that you can target or a list of key people in your market.

I have samples of some great mailers if Rob can secure the rights from the photographer, he can post them for folks to see. Let me know.

]]> By: Davin Ellicson http://www.aphotoeditor.com/2009/10/05/e-blasts-are-out-and-direct-mail-is-back-in/#comment-52691 Davin Ellicson Mon, 05 Oct 2009 18:15:23 +0000 http://www.aphotoeditor.com/?p=4104#comment-52691 . . . fewer photographers. . . . . . fewer photographers. . .

]]> By: Erica Chadwick http://www.aphotoeditor.com/2009/10/05/e-blasts-are-out-and-direct-mail-is-back-in/#comment-52679 Erica Chadwick Mon, 05 Oct 2009 14:56:47 +0000 http://www.aphotoeditor.com/?p=4104#comment-52679 We are still doing e-blasts. But we have gone back to direct mail. Since less photographers are doing direct mail, if you do it, it seems obvious that you'd have a better chance of standing out. We are still doing e-blasts. But we have gone back to direct mail. Since less photographers are doing direct mail, if you do it, it seems obvious that you’d have a better chance of standing out.

]]> By: Email out, direct mail back in « ID-ology http://www.aphotoeditor.com/2009/10/05/e-blasts-are-out-and-direct-mail-is-back-in/#comment-52674 Email out, direct mail back in « ID-ology Mon, 05 Oct 2009 14:31:20 +0000 http://www.aphotoeditor.com/?p=4104#comment-52674 [...] creatives hated email blasts from Adbase and preferred a postcard with an image, here’s a recent post on the [...] [...] creatives hated email blasts from Adbase and preferred a postcard with an image, here’s a recent post on the [...]

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