PicScout just announced a new product that will allow photographer to attach some sort of one click licensing to their images (here). This is the same as what LicenseStream has been offering for almost a year now and so there’s nothing revolutionary about it, but it will be very interesting to watch as more companies adopt this business model. There are many people who believe image licensing has a similar problem to what music had, in that people want to license images but there’s not an easy way to do that, so they steal them instead. It’s hard for me to believe this type of licensing amounts to much more than beer money, unless of course you’re handling the transactions and then those pennies add up to millions of dollars as Getty and Corbis discovered in the micro stock business. I do think that it’s good to teach people that images cost money and provide them with an easy way to license them, I don’t think this does much for professional photographers. For pros the more exclusive the image the better.
PicScout Joins LicenseStream In Push To License Images Anywhere
Previous post: do they really need to worry about the customer experience?
Next post: Breaking: Irving Penn Dies