I’m actually phasing [E-blasts] out of my marketing plans for the coming year. The open rates and click through rates are down considerably…click through used to be almost 20%, now I’m lucky to get 2 or 3%. And all the art buyers I talk to are actively opting out and/or deleting without viewing.
2010 is all about getting personal with our marketing. E-blasts don’t fit into that.
From an email discussion with a studio producer. Used with permission.