Many magazines died during the crisis but the ones that went belly up faster were those which had the worst quality… the ones that keep up their sales are the ones offering better content to their readers and this will be a game were even if they go digital they will have to offer better content than a few badly photoshopped photos and the headache of any grammar teacher.

We would be fools to believe that the same subpar content will survive in digital… heck people are complaining on how repetitive and monotonous content (again poorly written articles and bad photos) in blogs are now and the trend among people is to skim down their RSS feeds to just only the best blogs. (photography blogs aren´t an exception… most photographer´s blog are trying to push people to buy “kits”, or the products of the brands sponsoring him/her or begging people to buy stuff through their Amazon affiliate program).

We are also seeing this through a crisis and when the crisis end there will be a huge shift on how things are working, most advertising agencies in countries where the crisis has ended (Germany, France and other countries) are experimenting more work (printed too) the same will happen in all commercial fields because companies will want to be aggressive into getting money from the people who starved themselves from buying products because of the crisis and they won´t be skimping on the money to get those clients back to spend money on them again (advertising, commercial, etc.)

Too many people say we’ll I am not going to get what I use to for the work I did. I think they are wrong. There is a slow down and things will eventually pick back up.

How about the fact ads can be changed within minutes, not days,weeks, or months. Creativity can be implemented almost instantly. It use to be that media had to plan well in advance to produce the printed product, well if media shifts to digital, just like a camera, then what you can get is pretty quick to the final product. Well if they can change their ad as quick as changing the text and adding a new image what the heck, that means more images, more writing…. whats the problem. I could be sorely wrong but hey…

My prediction, Magazines and papers – there will be some with big subscriber pools then there will be a lot smaller local magazines with more localized subscribers. Photos and the words will still need to happen, and it can be more often. So how creative are you…that goes to all those who want to produce content to make a living.

Dang it I was gonna keep this short. Oh well : )