‘Mad Men’ Haven’t Changed Much Since The 1960s

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“…if an anthropologist wanted to come back and see what discrimination [was] like in 1970, you’ve got it right here in the ad industry.”

via NPR.

There Are 4 Comments On This Article.

  1. Indeed, these are the genius minds that produced

    The sexy, smiling, mute beer keg
    http://www.youtube.com/watch?v=l-NfrBgYIEQ

    KFC, at it again
    http://www.guardian.co.uk/business/2010/jan/06/kfc-advertisement-accused-of-racism

    If there was a single person of color in the room, this ad would have been questioned.
    http://www.engadget.com/2006/07/06/sony-under-fire-for-racist-advertising/

    The poses say it all, “perfect man” vs. “perfect woman”
    http://surrogates-movie-trailer.blogspot.com/2009/02/surrogates-poster.html

    Folgers, daughters as property of father until they get a husband
    http://www.thefrisky.com/post/246-folgers-continues-its-rein-as-most-sexist-instant-coffee-brand-ever/

    Football, it’s all about the Scoring!
    http://www.spike.com/show/34560

    Sigh, where to begin? One of my favorite films that critiques misogyny in the media through analysis of music videos is Dreamworlds. It is devastatingly poignant.

    Dreamworlds 3: Desire, Sex & Power in Music Video
    http://www.youtube.com/watch?v=JDMo5cIJN3A

    I plan to teach about these issues in my college courses next spring and fall. The commercial and editorial photo world at large is still far to unwilling to investigate it’s inherent racism, sexism and homophobia.

    We’ve got a long way to go.


    Sophia

  2. scott Rex Ely

    Right and they still have a grasp of their target market.
    Here is the number 2 definition for discrimination, while were at it:
    : the quality or power of finely distinguishing………….

  3. Back in the 1970s one of the pain reliever companies used a Jewish grandmother as a spokesperson. Here accent was thick and I’m sure incomprehensible to anyone who lived west of the Hudson. I’m sure that they honestly thought that grandmothers that lived in Tulsa, Houston and Tucson sounded/looked the same. But of course they didn’t.

    The problem, back then, with agency people was the only time they went west of the Hudson was when they came to L.A. to do a commercial/photo shoot.

    When you walked onto a set you could always spot the NY admen, they would be wearing yellow golf slacks with white patent leather belts. :D