“…if an anthropologist wanted to come back and see what discrimination [was] like in 1970, you’ve got it right here in the ad industry.”
via NPR.
‘Mad Men’ Haven’t Changed Much Since The 1960s
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{ 4 comments… read them below or add one }
Indeed, these are the genius minds that produced
The sexy, smiling, mute beer keg
http://www.youtube.com/watch?v=l-NfrBgYIEQ
KFC, at it again
http://www.guardian.co.uk/business/2010/jan/06/kfc-advertisement-accused-of-racism
If there was a single person of color in the room, this ad would have been questioned.
http://www.engadget.com/2006/07/06/sony-under-fire-for-racist-advertising/
The poses say it all, “perfect man” vs. “perfect woman”
http://surrogates-movie-trailer.blogspot.com/2009/02/surrogates-poster.html
Folgers, daughters as property of father until they get a husband
http://www.thefrisky.com/post/246-folgers-continues-its-rein-as-most-sexist-instant-coffee-brand-ever/
Football, it’s all about the Scoring!
http://www.spike.com/show/34560
Sigh, where to begin? One of my favorite films that critiques misogyny in the media through analysis of music videos is Dreamworlds. It is devastatingly poignant.
Dreamworlds 3: Desire, Sex & Power in Music Video
http://www.youtube.com/watch?v=JDMo5cIJN3A
I plan to teach about these issues in my college courses next spring and fall. The commercial and editorial photo world at large is still far to unwilling to investigate it’s inherent racism, sexism and homophobia.
We’ve got a long way to go.
–
Sophia
Lets not ignore when ads make the same mistake and go in the opposite direction. Like in this commercial http://www.youtube.com/watch?v=dHytr5GocwY apparently only white males get drunk.
Right and they still have a grasp of their target market.
Here is the number 2 definition for discrimination, while were at it:
: the quality or power of finely distinguishing………….
Back in the 1970s one of the pain reliever companies used a Jewish grandmother as a spokesperson. Here accent was thick and I’m sure incomprehensible to anyone who lived west of the Hudson. I’m sure that they honestly thought that grandmothers that lived in Tulsa, Houston and Tucson sounded/looked the same. But of course they didn’t.
The problem, back then, with agency people was the only time they went west of the Hudson was when they came to L.A. to do a commercial/photo shoot.
When you walked onto a set you could always spot the NY admen, they would be wearing yellow golf slacks with white patent leather belts. :D