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Kodak Announces Aromatography

UPDATE: April Fools.

This may just be the big breakthrough Kodak needs. Who doesn’t look at a picture and think “man, I wish I could smell that”… ok, Nachtwey probably isn’t thinking that, but whatever this is some cool shit. More (here).

Picture 1

by A Photo Editor on April 1, 2010 · 19 comments


{ 18 comments… read them below or add one }

1 Brian Smith April 1, 2010 at 9:25 am

The technology has actually been around for a long time. Scratch any photo of Kurt Cobain and it Smells Like Teen Spirit…

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2 Brian Stevenson April 1, 2010 at 9:25 am

Happy April 1st!

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3 janeheller April 1, 2010 at 9:31 am

Definitely April Fools… right?

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4 Bill Crandall April 1, 2010 at 9:37 am

Yeah, if you read to the end, it’s clear this is a joke.

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5 john mcd. April 1, 2010 at 9:44 am

Kodak is still in the photography business?

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6 Greg Foster April 1, 2010 at 10:02 am

And I thought the previous post on Mariano Pastor was the April Fools joke…

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7 Christian Garibaldi April 1, 2010 at 10:12 am

just what you want, boogers all over your prints

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8 christopherlovenguth April 1, 2010 at 10:20 am

So many product/company April fools and more and more each new April 1st. Does anyone else find this really strange? That people get “excited” about a product announcement as a way to be “fooled” on April 1st? Not that this Kodak product probably fooled anyone here, but I’ve been getting emails today about this or that being announced today that a few believe at first. Is it because the internet is so consumer driven or is it because the society now product obsessed that people might actually get disappointed for a moment when a dream product isn’t true and thus fooled?

At least none have fooled me (yet) this year. The best so far I’ve seen actually tricking people at first was the annoucment of VIDEO RAW format for Canon 5D II:

http://philipbloom.co.uk/2010/04/01/canonraw/

..and I only think people where fooled because there has been so much wanting talk for this and also that Philip posted this at midnight England time and so it was the 31st still in the US.

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9 Brian Smith April 1, 2010 at 10:54 am

Isn’t ANY product announcement from Kodak an obvious April Fool’s Joke?

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10 Hasnain Dattu April 1, 2010 at 11:21 am

I want two !!

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11 Tim April 1, 2010 at 11:28 am

I wonder if a better April fool joke would’ve been an announcement that Kodak’s stock value is up.

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12 marco patino April 1, 2010 at 12:04 pm

Good thing their film doesn’t stink….lol.

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13 Reader April 1, 2010 at 1:50 pm

This technique will revolutionize the Porn industry.

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14 Bréan April 1, 2010 at 1:53 pm

Is the new film called Kodaroma?

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15 James Godman April 1, 2010 at 2:28 pm

Those ink cartridges must be really pricey.

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16 Ed Hamlin April 1, 2010 at 5:40 pm

Hey I started using the new ink last month it is great! A bit pricy but my customers don’t mind paying a bit extra to smell the earthy sweaty fragrences of themselves.

The girls really like the sweaty Zach Efron photosthat I get when I am out shooting some photos for TMZ.

The one I have been having a problem with is when I shoot a mojito, comes out smelling like key lime pie.

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17 Gordon Moat April 1, 2010 at 8:44 pm

Funny thing is that what use to be the worst thing about medium format photography with film, was that Kodak tape tabs did not taste good. I always thought the Fuji medium format rolls had a better tasting tape.

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18 Sam April 25, 2010 at 9:51 pm

The technology has actually been around for a long time. Scratch any photo of Kurt Cobain and it Smells Like Teen Spirit…

Reply

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