It seems that much of the problem in the world today is that we’re too smart, too professional, too schooled and too scared.

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“He knew everything there was to know about literature, except how to enjoy it.”

-”Catch-22″ by Joseph Heller via Ad Aged

There Are 3 Comments On This Article.

  1. My first reaction when I read this article was “Yes, right on the mark.” But on second thought, I’m not so sure.

    Let’s not lose sight of the fact that the principle objective of advertising is to sell stuff, not create art. It’s great when you can do both, but selling stuff is the reason advertisers pay for ad space. There are lots of award-winning ads that failed to increase sales. There are some ads that people absolutely love, but they couldn’t tell you immediately after seeing it what product was being advertised.

    I think advertisers will generally prefer effective over good. So while Heller’s thought is noble, I’m not so sure it’s realistic.

    On a somewhat related theme I found this article kind of interesting:

    http://hbswk.hbs.edu/item/6322.html?wknews=060710