Comments on: It seems that much of the problem in the world today is that we’re too smart, too professional, too schooled and too scared. http://www.aphotoeditor.com/2010/06/10/it-seems-that-much-of-the-problem-in-the-world-today-is-that-were-too-smart-too-professional-too-schooled-and-too-scared/ Former Photography Director Rob Haggart Sat, 11 Feb 2012 22:01:49 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Ben http://www.aphotoeditor.com/2010/06/10/it-seems-that-much-of-the-problem-in-the-world-today-is-that-were-too-smart-too-professional-too-schooled-and-too-scared/#comment-64350 Ben Sat, 19 Jun 2010 20:55:14 +0000 http://www.aphotoeditor.com/?p=6010#comment-64350 We're "too smart"?? Do you read the news? We’re “too smart”?? Do you read the news?

]]> By: Ed Hamlin http://www.aphotoeditor.com/2010/06/10/it-seems-that-much-of-the-problem-in-the-world-today-is-that-were-too-smart-too-professional-too-schooled-and-too-scared/#comment-64066 Ed Hamlin Mon, 14 Jun 2010 16:59:17 +0000 http://www.aphotoeditor.com/?p=6010#comment-64066 Interesting Article, it makes you think about what is relative to what you trying to acheive in life as a whole. Interesting Article, it makes you think about what is relative to what you trying to acheive in life as a whole.

]]> By: Tom http://www.aphotoeditor.com/2010/06/10/it-seems-that-much-of-the-problem-in-the-world-today-is-that-were-too-smart-too-professional-too-schooled-and-too-scared/#comment-63939 Tom Thu, 10 Jun 2010 22:24:04 +0000 http://www.aphotoeditor.com/?p=6010#comment-63939 My first reaction when I read this article was "Yes, right on the mark." But on second thought, I'm not so sure. Let's not lose sight of the fact that the principle objective of advertising is to sell stuff, not create art. It's great when you can do both, but selling stuff is the reason advertisers pay for ad space. There are lots of award-winning ads that failed to increase sales. There are some ads that people absolutely love, but they couldn't tell you immediately after seeing it what product was being advertised. I think advertisers will generally prefer effective over good. So while Heller's thought is noble, I'm not so sure it's realistic. On a somewhat related theme I found this article kind of interesting: http://hbswk.hbs.edu/item/6322.html?wknews=060710 My first reaction when I read this article was “Yes, right on the mark.” But on second thought, I’m not so sure.

Let’s not lose sight of the fact that the principle objective of advertising is to sell stuff, not create art. It’s great when you can do both, but selling stuff is the reason advertisers pay for ad space. There are lots of award-winning ads that failed to increase sales. There are some ads that people absolutely love, but they couldn’t tell you immediately after seeing it what product was being advertised.

I think advertisers will generally prefer effective over good. So while Heller’s thought is noble, I’m not so sure it’s realistic.

On a somewhat related theme I found this article kind of interesting:

http://hbswk.hbs.edu/item/6322.html?wknews=060710

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