“The creation of the Monocle newspaper is a response to our growing audience and the desire to launch a highly targeted product to reach them when they have time to read and listen at their leisure,” says Brûlé.
“There’s a huge amount of talk about the death of print, thanks to various types of ‘pad’ devices, but if you think of summer – with sand, swimming, sun cream and socialising – a carefully crafted newspaper is more useful and reader-friendly than a backlit screen that hates the sun and salt,” says Brûlé.
via García Media.
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Awesome. Monocle is one of my favorite magazines. Brûle has great ideas and am glad he’s sticking by printed media.
I think he is try to be edgythrough contradition of the mainstream outlook. I have been paying attention to the happenings of those here at home in the U.S. anyone stepping out the same way?