Here’s something interesting. Photographer William Hereford thinks that videos presented in magazines are treated as an afterthought (agreed!) and should be integrated into the layout. As a proof of concept he got off his ass and made this video. I think he’s onto something.
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Comments 36
Fantastic. Really enjoyed that.
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Posted 28 Jul 2010 at 10:43 am ¶Beautiful. The music was perfect.
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Posted 28 Jul 2010 at 10:51 am ¶Very nice. Although now I’m wanting duck breast for breakfast.
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Posted 28 Jul 2010 at 10:52 am ¶Hey Rob,
Love this. Fills in the blanks for what a magazine could look like. Photographs are to Moving Images as Magazines are to a Video/Type marriage. Gorgeous and such a simple idea. My favorite part is that no crazy technology needed to implement or view it.
David
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Posted 28 Jul 2010 at 10:53 am ¶israeli chef right on! :)
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Posted 28 Jul 2010 at 11:00 am ¶Tasty Rob, great find. Beautiful to see someone combine all of these rich elements to effectively create a simple piece.
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Posted 28 Jul 2010 at 11:04 am ¶That was wonderful! Gorgeous shots and smooth editing, plus! educational. You get both. Great video. Thanks for posting it.
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Posted 28 Jul 2010 at 11:08 am ¶The future ! Thanks Rob.
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Posted 28 Jul 2010 at 11:12 am ¶William is a smart man methinks..
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Posted 28 Jul 2010 at 11:14 am ¶Wow. That was fantastic. No voice over. A score that complemented the video. Just the right amount of text.
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Posted 28 Jul 2010 at 11:19 am ¶Very entertaining for the eyes and ears. Gorgeous production. One thing though… I hope the magazine still includes the recipe to follow, so I don’t have to keep pausing and rewinding the video. nice job Hereford!
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Posted 28 Jul 2010 at 11:23 am ¶That is a seriously inspiring work. Thank you for pushing the envelope – and making me hungry!
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Posted 28 Jul 2010 at 11:32 am ¶Excellent!
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Posted 28 Jul 2010 at 12:08 pm ¶It’s nice to see a simple well done lifestyle multimedia piece. I am seeing a lot of crap these days by photographers who think they have mastered motion, when they have no editing skills. This piece was a nice change.
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Posted 28 Jul 2010 at 12:22 pm ¶Ouah… what a wonderful way to create new outlets for our pictures/video
let’s move forward
mathieu
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Posted 28 Jul 2010 at 12:29 pm ¶This by far the best presentation of food I have seen in the internet.
And actualy done by someone who can cook.
Cheers
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Posted 28 Jul 2010 at 12:39 pm ¶Trying to read text over moving video gives me vertigo and I’m usually left with strained eyes and a sense of nausea.
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Posted 28 Jul 2010 at 1:10 pm ¶Nice, but all that work and no one proof read it, Potato was misspelled!
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Posted 28 Jul 2010 at 1:29 pm ¶Great video, well done.
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Posted 28 Jul 2010 at 1:52 pm ¶Wow, Beautiful!
I may be a vegetarian but damn if I’m not hungry now. All that video was missing was the smell of the kitchen wafting through the house.
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Posted 28 Jul 2010 at 2:11 pm ¶Absolutely gorgeous video. The type needs some proofreading though.
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Posted 28 Jul 2010 at 2:57 pm ¶the type and video headline reminded me to look up this video again – http://vimeo.com/10089801
brilliant if you ask me…
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Posted 28 Jul 2010 at 3:22 pm ¶If you want something done right, you gotta do it yourself!
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Posted 28 Jul 2010 at 3:24 pm ¶great idea…. endless possibilities.
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Posted 28 Jul 2010 at 3:45 pm ¶Brilliantly done, although I would have to agree with previous comments about rewinding to read the recipe and having a hard time following both the beautiful imagery and the typography. My question is: what is the business model that will allow for photographers to make a living doing this. The magazines in particular and many commercial clients are used to paying little to nothing for web use of still photography. Are they really going to ramp up to paying for productions of this quality that involve a great deal more time and expenses for the image makers and their requisite team?
At this point it is only “the future” for the trustafarians.
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Posted 28 Jul 2010 at 5:17 pm ¶I think it works with a recipe or perhaps some other instructional film, but if the filmmaker is doing his job, he doesn’t need sub-titles. Unless of course said filmmaker is French or Italian.
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Posted 28 Jul 2010 at 8:11 pm ¶music, video, and typography combined to make a great video. I’m compelled to make this for dinner.
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Posted 28 Jul 2010 at 10:16 pm ¶Reminds me of “Time Code” by Mike Figgis.
http://www.imdb.com/video/screenplay/vi1493041433/
Nicely done, but this is not photography. I suppose those running to motion imaging leave room for those wanting to do stills, though I think they will run into the video guys who were there first.
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Posted 29 Jul 2010 at 12:28 am ¶that was wonderful!
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Posted 29 Jul 2010 at 7:46 am ¶Very nicely done, but it’s essentially just a video.
A video is driven by the editing of the maker and simply goes from beginning to end. Yes, a user can hit a pause button or scrub to a certain point, but they can do that on a cooking DVD, on a cooking channel with their Tivo, and while looking at a YouTube cooking channel.
A magazine is driven by the reader. It’s interruptable, random-accessible, and things (pages) can be extracted.
We already know that consumers like their content in multiple forms, and they pick the form that fits their needs at the time (like listening to radio in the car, though nowadays some listen to podcasts off their iPod/phone, too). The trick is to get content to the user in the way they want to consume it.
This is a definitional thing. If magazines think they’re in the video business, then they’ll find themselves competing with video companies. If you’re in the content business you have to think about how you provide content in different consumption forms.
But in watching the video I had a completely different idea about where a magazine could take things and still incorporate moving images.
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Posted 29 Jul 2010 at 5:29 pm ¶Pretty nice… thank you, for this blog post !
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Posted 30 Jul 2010 at 3:53 am ¶Outstanding!
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Posted 30 Jul 2010 at 11:14 pm ¶There you have another website where the video integrates nicely with the rest ;)
http://sexxxchurch.com/home/
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Posted 02 Aug 2010 at 3:16 pm ¶Beautiful work will find a home. This, while gorgeous, did not take a large crew to produce. The scale of productions like these allows niche clients to enter the marketplace.
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Posted 02 Aug 2010 at 11:56 pm ¶I just love Type & Food :)
I would love to experiment with something like this on my own blog.
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Posted 03 Aug 2010 at 8:16 am ¶The visuals are nice, and kept my interest for about 10 seconds as I skipped through it. If that’s one article of an online “magazine”, it would take an entire day to get through it. It’s not something I would pay for, because I don’t want to spend that much time ingesting it.
Ok, ok, it works better here where a technique is being demonstrated, but I think it would be much less successful for something else, like “Your toddler in the terrible 2s”. This is basically an instructional video, not an “article”.
As a consumer, I prefer print, or at least words and stills. I want to skip around and random access as I see fit.
BTW, I hate vimeo. It doesn’t let you skip ahead until it loads.
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Posted 09 Aug 2010 at 9:08 pm ¶Trackbacks & Pingbacks 4
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[...] A potential new direction for magazines and video I’m not blown away by what is essentially a slow video, but I do feel that there’s something there… I just don’t know what yet. [...]
[...] Combining video and typography [...]
[...] A Photo Editor) No Comments » Tags: bocca | cooking | dinner | duck | film | food | [...]
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