Comments on: Ask Anything – Summertime = Marketingtime? http://www.aphotoeditor.com/2010/07/29/ask-anything-%e2%80%93-summertime-marketingtime/ Former Photography Director Rob Haggart Sat, 11 Feb 2012 22:01:49 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: kwobea http://www.aphotoeditor.com/2010/07/29/ask-anything-%e2%80%93-summertime-marketingtime/#comment-98157 kwobea Fri, 06 Jan 2012 15:57:50 +0000 http://www.aphotoeditor.com/?p=6432#comment-98157 8A81Hl <a href="http://uuspnpleleci.com/" rel="nofollow">uuspnpleleci</a> 8A81Hl uuspnpleleci

]]> By: lrxzyorq http://www.aphotoeditor.com/2010/07/29/ask-anything-%e2%80%93-summertime-marketingtime/#comment-98100 lrxzyorq Thu, 05 Jan 2012 11:07:01 +0000 http://www.aphotoeditor.com/?p=6432#comment-98100 wuDcu4 <a href="http://rnyybmektfvs.com/" rel="nofollow">rnyybmektfvs</a> wuDcu4 rnyybmektfvs

]]> By: Dontarrious http://www.aphotoeditor.com/2010/07/29/ask-anything-%e2%80%93-summertime-marketingtime/#comment-98004 Dontarrious Wed, 04 Jan 2012 04:09:52 +0000 http://www.aphotoeditor.com/?p=6432#comment-98004 Wait, I cannot fathom it being so straigthfrwoard. Wait, I cannot fathom it being so straigthfrwoard.

]]> By: Tony Gale http://www.aphotoeditor.com/2010/07/29/ask-anything-%e2%80%93-summertime-marketingtime/#comment-66623 Tony Gale Fri, 06 Aug 2010 18:43:59 +0000 http://www.aphotoeditor.com/?p=6432#comment-66623 ...and on my way to pick up "Crush It"... …and on my way to pick up “Crush It”…

]]> By: Tony Gale http://www.aphotoeditor.com/2010/07/29/ask-anything-%e2%80%93-summertime-marketingtime/#comment-66622 Tony Gale Fri, 06 Aug 2010 18:41:29 +0000 http://www.aphotoeditor.com/?p=6432#comment-66622 I personally hope as many people as possible don't market in the summer... Makes it easier for me to stand out. I personally hope as many people as possible don’t market in the summer… Makes it easier for me to stand out.

]]> By: bob scott http://www.aphotoeditor.com/2010/07/29/ask-anything-%e2%80%93-summertime-marketingtime/#comment-66361 bob scott Fri, 30 Jul 2010 22:17:55 +0000 http://www.aphotoeditor.com/?p=6432#comment-66361 I have always felt that a promo should be done with quality of image and design in mind. My promo getting made now is a mid-size poster of recent work that we narrowed down to two images. One image on each size. Off set press printing, six colors ( 2 extra hits of black) with a spot UV varnish to add a layer of design without complicating the image. It's got to "wow" the viewer or forget it. Even the envelope is getting screen printed to help with the design and allure. An art directors mail box is busy with stuff so I have to make sure they will want to open the promo. It's worth spending the extra bucks if the finish product kicks-ass. I have always felt that a promo should be done with quality of image and design in mind. My promo getting made now is a mid-size poster of recent work that we narrowed down to two images. One image on each size. Off set press printing, six colors ( 2 extra hits of black) with a spot UV varnish to add a layer of design without complicating the image. It’s got to “wow” the viewer or forget it. Even the envelope is getting screen printed to help with the design and allure. An art directors mail box is busy with stuff so I have to make sure they will want to open the promo. It’s worth spending the extra bucks if the finish product kicks-ass.

]]> By: Carolyn Potts http://www.aphotoeditor.com/2010/07/29/ask-anything-%e2%80%93-summertime-marketingtime/#comment-66321 Carolyn Potts Thu, 29 Jul 2010 21:15:16 +0000 http://www.aphotoeditor.com/?p=6432#comment-66321 "Always be marketing" is sound advice. But if you can't do something every week or every month and have to make some more limited promotional choices based on your time or money budget, you can get some valuable insights from your own data. These days there are all sorts of tracking metrics. Pay attention to them. But even in the old analog days, when I was repping a stable of photographers, I didn't have click-through data but I did have a FileMaker database of our jobs. From that data I got a sense of when it was a good time to promote based on the both the artist's style and the accounts they wanted to be shooting for. I always found that when I looked at our historical data I could make some effective choices that led to a very good R.O.I. on our promotional budgets. “Always be marketing” is sound advice. But if you can’t do something every week or every month and have to make some more limited promotional choices based on your time or money budget, you can get some valuable insights from your own data.

These days there are all sorts of tracking metrics. Pay attention to them.
But even in the old analog days, when I was repping a stable of photographers, I didn’t have click-through data but I did have a FileMaker database of our jobs. From that data I got a sense of when it was a good time to promote based on the both the artist’s style and the accounts they wanted to be shooting for. I always found that when I looked at our historical data I could make some effective choices that led to a very good R.O.I. on our promotional budgets.

]]> By: Andrew http://www.aphotoeditor.com/2010/07/29/ask-anything-%e2%80%93-summertime-marketingtime/#comment-66303 Andrew Thu, 29 Jul 2010 15:10:18 +0000 http://www.aphotoeditor.com/?p=6432#comment-66303 With regards the CD deleting marketting emails and trashing postcards etc... I've never really felt comfortable sending promo material to CDs since they are dealing with so much more on a project, so his/her comments don't come as a surprise to me. At an agency it's usually AB(s) I contact, unless told specifically to contact a CD or AD, or I know the CD/AD personally... In fact, a few agencies I've worked with have a policy of ABs distancing themselves from projects once all the creative people are on board, which means they're usually entirely commited to the job of hiring (in my case) photographers. With regards the CD deleting marketting emails and trashing postcards etc… I’ve never really felt comfortable sending promo material to CDs since they are dealing with so much more on a project, so his/her comments don’t come as a surprise to me.

At an agency it’s usually AB(s) I contact, unless told specifically to contact a CD or AD, or I know the CD/AD personally… In fact, a few agencies I’ve worked with have a policy of ABs distancing themselves from projects once all the creative people are on board, which means they’re usually entirely commited to the job of hiring (in my case) photographers.

]]> By: Alan Matthews http://www.aphotoeditor.com/2010/07/29/ask-anything-%e2%80%93-summertime-marketingtime/#comment-66301 Alan Matthews Thu, 29 Jul 2010 14:42:58 +0000 http://www.aphotoeditor.com/?p=6432#comment-66301 @A Photo Editor, That's a really good mental note! @A Photo Editor,
That’s a really good mental note!

]]> By: A Photo Editor http://www.aphotoeditor.com/2010/07/29/ask-anything-%e2%80%93-summertime-marketingtime/#comment-66300 A Photo Editor Thu, 29 Jul 2010 14:37:28 +0000 http://www.aphotoeditor.com/?p=6432#comment-66300 @Alan Matthews, I thought so as well but then the CD's don't catalog photographers like the AB's and PE's so it makes more sense that they are looking for creative inspiration not work they think they can use some day. @Alan Matthews,
I thought so as well but then the CD’s don’t catalog photographers like the AB’s and PE’s so it makes more sense that they are looking for creative inspiration not work they think they can use some day.

]]> By: Alan Matthews http://www.aphotoeditor.com/2010/07/29/ask-anything-%e2%80%93-summertime-marketingtime/#comment-66299 Alan Matthews Thu, 29 Jul 2010 14:34:19 +0000 http://www.aphotoeditor.com/?p=6432#comment-66299 Interesting comments from "Creative Director" about deleting emails or tossing postcards.... Interesting comments from “Creative Director” about deleting emails or tossing postcards….

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