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Bring Polaroid Back, Some Said It Was Impossible

Did you know that The Impossible Project was successful in bringing Polaroid film back? Here’s a commercial to get you fired up:

by A Photo Editor on August 6, 2010 · 23 comments


{ 22 comments }

1 Christopher Bush August 6, 2010 at 10:49 am

The only bulk emails I look forward to are the Impossible updates! I’m going to buy some of their new color emulsion, and I hope others do as well – at least to help fund the project and get the prices down eventually.

2 anthony August 6, 2010 at 10:51 am

Yeah, wish the prices were more reasonable or a big discount was given for large orders. I do miss my SX-70 and am constantly kicking myself for not stocking up on film before the demise.

3 Christopher Bush August 6, 2010 at 10:58 am

@anthony,
I still have my SX-70 somehwere, but I’m really kicking myself for dumping the SLR680. those prices will likely go up.

I’m hoping there are some new pack film emulsions eventually. The Fujiroid isn’t cutting it for me.

4 anthony August 6, 2010 at 11:11 am

@Christopher Bush,

Yeah, that looks nice – would be great for the autofocus. Never shot one.

The other thing with the impossible project is their emulsions/films. All of them are sort of off. Nothing like the original SX-70 and they’re all “experimental’ and prone to fading and odd color shifts. It can be fun, but it can be frustrating beyond belief as well.

Fujiroid, yeah… no.

5 Ellis Vener August 6, 2010 at 10:53 am

My friend John Reuter has been working for a couple of years at resurrecting the Polaroid 20×24 cameras and process. You can check out the progress at http://20x24studio.com/

6 Jake Stangel August 6, 2010 at 12:22 pm

That was the nicest, most beautiful video to watch this morning. So refreshing to see, from the music to the subject interactions to the sensitivity of the pacing.

Just to compare to what’s out there right now: http://www.youtube.com/watch?v=a-gjyFAAWt0.

7 Daniel Kaldori August 6, 2010 at 12:24 pm

What a great commercial :) It brings back some nice childhood memories. I still have the sx-70 and would love to use it again.

8 Scott Sullivan August 6, 2010 at 12:37 pm

Charles and Ray Eames made this video! It’s SO good.

9 Christopher Connell August 6, 2010 at 12:48 pm

Wow. Where the everyday shots people took actually as routinely stunning as those shown here? My memory is of a lot of duds.

10 john hildebrand August 6, 2010 at 1:35 pm

I love polaroid and have many polaroid camera’s. This is a pretty killer video thanks.

11 Dan Welldon August 6, 2010 at 2:55 pm

The guy shooting on the yacht at 3.30 has to be a young Billy Zane… does he have Polaroid to thank for launching his career too??

12 Gordon Moat August 6, 2010 at 3:33 pm

I tried some PX100 recently from the Impossible Project. While it was tough to use, and a bit unpredictable, I really enjoyed the challenge. I eagerly await what the Impossible Project can come up with next. Despite challenges, I decided to thank them for their efforts, and here was their reply:

“thank you so much for your kind and supportive words!
it’s so good to receive positive feedback once in a while!”

It is all too easy today to criticize that which we do not consider as perfect, so I chose to praise and encourage them. While our world is not like the early days of photography, I am enjoying this adventure in re-creating instant film, and I do feel a bit like a pioneer.

13 Bob Croslin August 6, 2010 at 4:50 pm

Anyone know if there’s any plans for resurrecting Type-55?

14 Christopher Bush August 6, 2010 at 4:55 pm

@Bob Croslin,

Haven’t heard anything, but Fuji 100 color and b/w both yield usable negs if you carefully bleach away the black backing.

15 Bob Croslin August 7, 2010 at 10:14 am

@Christopher Bush,

Thanks for the heads up. I’ll give it a try.

Bob

16 Greg Brave August 7, 2010 at 7:10 am

Its strange that Chase Jarvis had pretty much the same post on his blog…

17 Ryan Hoffman August 7, 2010 at 6:44 pm

Dan Welldon, I immediately thought Billy Zane when I saw that guy too! I am glad I’m not the only one. The SX-70 is a beautiful piece of engineering. What a great camera.

18 danny August 7, 2010 at 11:09 pm

So does this mean we all have to become Lady Gaga fans now???

19 Dean Buscher August 8, 2010 at 12:55 pm

I definatley enjoy using this film as fun and silly as polaroid is. I guess thats why. I hope they can keep The Impossible Project going.

20 Shea Naer August 9, 2010 at 7:18 am

Thanks Rob. This is a wonderfully crafted little film. It offers a good mix of the technical (without being dry), a bit of history, and composition options, all wrapped within an earthy, low-key promotion. Amazing.

21 Instent August 12, 2010 at 3:31 am

Using poloroids is a art with in itself. Just because you are a artist dosent mean you can knit a quilt.
For myself the medium itself represents instant gradifaction the unknown, isolated in space, personal
Iif it’s a craft the unexplainable truth
I would love to shoot some poloroids of lady gaga
If that’s who they want
Poloroids I never used to test that is the product
Peace

22 WiLLiam Littman August 21, 2010 at 9:36 pm

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