Genius: When top advertising creative directors Googled themselves, they got a message from Alec asking for a job.
Out Of The Box Marketing With Google AdWords
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Feb
3
2012
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A Photo Editor (APE) is edited by Rob Haggart, the former Director of Photography for Men's Journal and Outside Magazine. Contributors include fine art photographer Jonathan Blaustein (@jblauphoto) and Creative Director Heidi Volpe.
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{ 19 comments… read them below or add one }
GENIUS!!!!
That’s damned interesting. Of course it’s one of those things that once a lot of people start doing it, it will lose its impact (like everything else). But for the price it really warrants some further exploration.
Who’s the big winner here? Google, again.
Wow, I guess there isn’t a single ‘top’ advertising creative director in NYC who’s not a man!?
Wish I had thought of this.
Nice!
Question (if Alec is following this thread): how long did it take for the people targeted to Google themselves? We’ve all Googled ourselves, but not on a regular basis. This approach could take days, weeks, months, etc.
There’s also a high likelihood that someone that works for them or someone they know Googles their name then word gets up to them.
@Richard Wong,
Or they have “Google Alerts” set up for their name or URL.
@Neil Binkley, doesn’t everyone do this?
@Mike Hartley, They should!
I wonder how many assistants will start using this with photographers (or have already got the ball rolling since this was posted).
A brilliant execution that shows a keen understanding of just how often these guys Google themselves.
I am going to start leaving myself little uplifting notes. Then when I google myself 4 times a day I will see “Hey Neil; Keep your chin up buddy” “Good morning Neil; if you start your laundry today, you may get it folded before the weekend” and so on. Thanks Alec
So he’s saying to use the names of famous/career people in your ad words/html meta tags in order to get more traffic to your own site? Isn’t that somewhat wrong? I think that’s the exact same thing as using people’s names as job references without their approval first….. correct me if I’m totally off base!
@Calvin Wallace,
Google ‘jetblue’ and the first ad is for AirTran.
Cleverness makes money.
@Calvin Wallace,
I don’t know that he put their names in his metadata. It appears that he bought pay-per-click ads through Google, targeting their names as keywords that people would search for. His site came up first because it was a paid ad.
@Neil Binkley, OHHHHHH! That makes so much more sense.
Total Genius!
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