Our policy is that, no matter what, our photographer must have a call with the creative. Very often, if you are on the ball…you can go from third place to first. That’s happened to us quite a few times. We never do estimates without a creative call – how can you? We have no idea what the expectations are without talking to the creatives. This phone call is where all the stops are pulled out, and what happens before the photographer picks up the phone is critical. Do your homework before you get on the phone.