the shift by readers and advertisers online will limit the growth of print, the industry’s lifeblood. While magazines’ print and circulation revenue combined will hit $25.1 billion in 2015, growing at a compound annual rate of 3.5 percent, it will still be lower than its 2007 level of $25.4 billion.
There’s some good news: Advertising is starting to recover. After plunging 26.8 percent from 2007-2009, it crept up 2 percent in 2010.
via Adweek.
{ 4 comments }
Isn’t it about time to realised that the paradigm has shifted?
(I was reading the other day how some of the major big time music labels still actually believe there is going to be some kind of resurgence in CD’s or something similar…)
Are magazine publishers going to be the same boat?
Tough times? 3.5% projected growth rate’s a lot better than the overall US economy right now.
It must seem like the industry has gone on the south beach diet or other radical plan to those who remain in the midst of the fray. Every industry out there is having to learn to get slimmer in their operations, with one exception they end in dot gov. Sorry just had to throw that in…
As the overall economy has begun to improve, some of the magazines left have started to gain in thickness. The advertisers are returning. Other realms may get a larger piece of the future advertising budget, but comparing $2.8 Billion (projected) for digital media, to $25.1 Billion (projected) for printed media, I want to continue to stay in that larger market. I think it is more relevant that the overall advertising market is increasing, or at least projected to increase.
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