Speaking of Apple, Carey downplayed the skirmish between publishers and the software maker, saying that Hearst didn’t understand the quibbles other publishers had over Apple’s 30 percent cut and its refusal to share consumer data. With newsstand copies, Hearst doesn’t get any information about who’s buying them, and only collects 55 cents on the dollar for those copies, he pointed out. “We’ll take a 70-30 split any day of the week,” he said.
via Adweek.
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