I’m optimistic because the shift to digital is a once-in-a-lifetime opportunity to rethink media business models. Once rich content can be distributed globally at virtually no cost on platforms that have billing relationships already established (iOS, Android, Kindle, etc.), we can experiment wildly with who pays and how much.

Chris Anderson, EIC at Wired via Advertising Age.

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1 Comment

  1. Have wait for discuss this for long long time.


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