More and more I get assignments with very open ended parameters. My clients are very often asking me to come up with the solution. This is challenging as there are sometimes no limits. I have to ask a lot of questions to get to what’s important to them. I believe I’m most creative with some parameters, so I decide on a mini story that all my ideas must fall into. The story usually aligns with something in my gut that I want to try visually.

— Saverio Truglia

via » this is the what.

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1 Comment

  1. i m cute


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