All my tricks and gimmicks were nothing more than window dressing, but that was the seductive allure, the madness in the method. It’s fun to dress windows, and easy to get lost in them, and I did for a while. And in the commercial photography world, the urge to use tricks and gimmicks never dies. Technique for technique’s sake is more prevalent than ever, thanks to retouching and the ease of digital capture. Using the same “dramatic” lighting setup for everything and dropping a set of curves on a mediocre shot won’t make it into something good, it will just be a mediocre shot in fancy, desaturated, over-sharpened clothes.
via planet shapton.