Figure Out The Fee Then Double It

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PDN: You’ve suggested elsewhere that multimedia producers should figure out what fee they want for 
a project, and then double it. What’s the logic of doing that?

BH: You’re always going to be asked to take less [than your asking price]. I also think that it shows that you’re serious. The time I was most successful with that tactic, not only did the client end up paying me more, but they seemed to respect me more because I was charging a lot of money.

via Brad Horn on Pricing Multimedia Work for NGOs.

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