PDN: You’ve suggested elsewhere that multimedia producers should figure out what fee they want for a project, and then double it. What’s the logic of doing that?
BH: You’re always going to be asked to take less [than your asking price]. I also think that it shows that you’re serious. The time I was most successful with that tactic, not only did the client end up paying me more, but they seemed to respect me more because I was charging a lot of money.
via Brad Horn on Pricing Multimedia Work for NGOs.
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Yup. I’ve heard this from successful photographers my entire career … and it’s true.
I thought, hmmm, bravado and then I read the linked interview. WTF? My retoucher charges more than twice an hour of what he charges.
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