While business models, pricing strategies and monetisation continue to work themselves out, it remains clear that consumers are happy to pay for content on tablets and digital magazines are no exception.
via MediaTel: Newsline.
Why digital magazines are thriving
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Let’s be honest, when they say “tablets” they essentially mean the iPad. And it’s because with the iPad and Apple’s ecosystem users are forced to pay if you want it on your device (which is a good thing). Free does not work.
Back in the late 1980s I was doing research for a “machine gun” video. And came across this great thought (talking about the pre WW1 era), the Germans wanted to buy Tomorrows technology Yesterday and the USA wanted to buy Yesterdays technology Tomorrow.
I think that this type of thinking applies to publishing and advertising now. Compare the interactive Vogue e-magazine to static copies of a print magazine. Compare the interactive Audi e-magazine ad with the Mercedes-Benz TV Commercial clone.
The audience gets-it, and you will thrive if your company gets-t.
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