This is a series of posts based off a talk I used to give on social media marketing for photographers.
It’s a generally accepted rule of thumb that 3-5 point of contact (some say 7-9) is necessary for someone to make a hiring decision on you. What that means is someone must encounter your work 3-5 times either by you putting it directly in front of them or some serendipitous encounter somewhere. If you look at the typical day for someone whose job it is to hire artists, traditionally (in the past) this meant they saw your work:
Browsing the newsstand
Looking through their mail
During an office visit
Talking with colleagues
At industry events and awards
Now with social media we’ve simply added blogs, Facebook, Twitter and LinkedIn to the mix. And, what’s powerful about these new tools is they allow for more serendipitous and peer recommended encounters with your work, two of the more powerful kinds.
People who are reading less mail, email and having less office visits are probably spending more time online or at least trying to make up for it with more efficient network recommended stuff. There’s a great quote that goes “If it’s important it will find me” which means that your network will keep alerting you to the same thing over and over again if people around you deem it important.
This means two things for people marketing themselves. Participation in the different networks is mandatory and if good things happen to you offline, you can make them social by writing and publishing it.