Eyeist is the first Web-based photography review service founded by Allegra Wilde, a Consultant to the Photography Industry; Micah and Jesse Diamond, both veteran professional photographers; that launched in October. I’m involved with the company as an advisor (full disclosure) and if you visit the site you will see me quoted and featured in a video they made, but really all I ever did was say “that’s awesome,” they came up with the idea and built it.
I don’t gain anything from sending people there except I hope to correct what I think has become a horrible trend in photography: photo contests. Not all are bad, but I’ve judged a few recently and several things are quite alarming. The amount of people entering is staggering and a significant chunk of entries are mediocre to not-good-at-all compared to the “ringers” who enter and clean house. Which means people are spending lots of money on photography contests and getting nothing out of it. No feedback, just throwing the money into someone’s pocket. And, really what I believe most people are seeking is feedback in some way. The longshot of winning a photo contest offers the possibility that you will be told an image you took is great or worthy of consideration in some way. This seems like an incredible waste of money. If it’s feedback you seek then a portfolio review is your best bet and Eyeist is a fairly inexpensive and very slick piece of software for doing this. Like any disruptive company it’s the software that makes things more efficient and lowers the cost for everyone involved. You and the reviewer don’t have to travel. The review is recorded for reference and the software makes it easy to sequence and talk about the images. Your allotted time is spent reviewing the work not pulling portfolios out and chatting with your reviewer.
While Eyeist is certainly a portfolio review service, I don’t think it will disrupt the traditional portfolio review. I hope it disrupts photo contests, the vast majority of which don’t do much except offer the winners a nice marketing vehicle to reach out to prospects with. It can also serve as a way for people to test the portfolio review waters to see if they are ready for the investment of time and money on a traditional review. I know many people are disgusted with the commercialization of the portfolio review space, but there are still altruistic events that offer exposure and support to photographers where the reviewers and event organizers are equally invested in the process. Like many industries effected by the internet, Eyeist uses software to disrupt and make the review process more efficient and inexpensive. That’s a great development for everyone.