Having A Tool Isn’t Much Of An Advantage Anymore

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When everyone has access to the same tools then having a tool isn’t much of an advantage. The industrial age, the age of scarcity, depended in part on the advantages that came with owning tools others didn’t own.

Time for a new advantage. It might be your network, the connections that trust you. And it might be your expertise. But most of all, I’m betting it’s your attitude.

via Seth’s Blog: When everyone has access to the same tools.

There Are 8 Comments On This Article.

  1. I’m betting that it’s also your style – there’s a style that fits the project as conceived, and it that’s your style, you have that advantage.

  2. Or made it’s the simple fact that regardless of the tools available, some people are: just more talented, creative, have better photo skills, photo knowledge and know how to get the job done or create an image with any tool they have available at any given moment.

  3. @ James. How true. That, comes from experience. They don’t sell that at any big box store with the “camera kits”. A big part of being successful is knowing how to sell, even ones self. It has become ever increasing more difficult to do business. The few calls I get, people want cheap or cheap and fast. Our instant gratification society is one tough cookie to please.

  4. You’re each right in your own sense. But is starts with vision, your style. James, there will always be people more talented but they won’t always get hired. It’s about the buyer of your work. They are the one that decide if your style will fit the job. You just have to convince and communicate to them that you are. Buyers don’t just buy the style, they hire the person, someone they want to work with. Casey, there is good work out there. If only the cheap are calling, take a look at your work and then go look for a better clientele.