Instagram loses nearly half its daily users after terms of use controversy

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Instagram has shed nearly half its daily active users — the highest frequency group — since the fiasco over its terms of use, according to AppStats. Its figures show that Instagram’s active daily users dropped to 8.42 million this week, from 16.35 million on Dec. 17, the day the controversial news broke.

via NYPOST.com.

There Are 6 Comments On This Article.

  1. Right around that time instagram also pulled out of being able to be directly viewed in a twitter stream, instead requiring users to follow a link to a new page. I know several people, myself included, who don’t use instagram very much anymore for this reason. Make it a hassle to share? Well, bye.

    I bet this has more to do with declining traffic than the ToS, which was reversed as anyone who followed along knows.

  2. If this is true, I can’t say that I’m surprised. I agree with craig about the twitter stream view as well. Facebook acquires Instagram and in no time flat goes messing about and loses a ton of users…. Maybe Instagram is a tax write off meant to fail?