I have to say over the last few years, I’ve seen a real trend towards over art direction. I suspect that’s maybe because people have so little confidence in print advertising these days, and certainly very little confidence in people actually reading print ads. So they just throw everything at it. Everything is over-done; overwrought typography, over-styled photography, over done illustration, over-elaborate layout or – even worse – starbursts, everything big, CAPITAL letters. The works.
via The Sell! Sell! Blog.