Photographer James Hodgins of Sudbury, Ontario has come up with a creative visual solution for a perennial marketing challenge: Convincing clients who think they can shoot their own photography that they will get better results if they hire a professional photographer.“People are visual. When you start talking lights, they tune you out,” Hodgins says. One day it dawned on him to invite a client to tag along on a shoot with her own camera. “I said, ‘You take the picture you would have taken, and then I’ll take mine the way I would.”And that’s how his Crappy vs. Snappy showcase was born. He dedicates a page on his Web site to side-by-side comparisons of his pictures and clients’ pictures, mostly of mining and industrial subjects.
via PDN Pulse.