Online Ads Are Not Going To Pay The Bills

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I think the key factor is a growing realisation that online ads are not going to pay the bills. Online ad revenue growth at most publishers has slowed to a trickle. What many interpreted as a blip is now an established pattern over several years. As a result, many publishers are revisiting strategic plans and concluding that they have no hope of building exclusively ad-funded online businesses. Paywalls and content revenues are the obvious alternative.

via Nieman Journalism Lab.

There Are 4 Comments On This Article.

    • Yeah me too. I’m shooting a ad job for 10 days next month all for the web.

      We have to think about how we’re shooting for the web and transform what we offer clients. At the same time the publishers need to transform the content that they offer up online.

      Sadly though most publishers think a simple online version of their magazine is going to do the trick but there’s no way they can keep the pace with the army of bloggers.

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