The Daily Edit
Real Simple: Dan Winters

- - The Daily Edit

Wednesday: 4.3.13

Creative Director: Janet Froelich
Senior Art Director: Abby Kuster Prokell
Art Director: Joele Cuyler
Photo Director: Casey Tierney
Photo Editor: Lauren Reichbach Epstein
Associate Photo Editor: Brain Madigan

Photographer: Dan Winters

Heidi Volpe

There Are 8 Comments On This Article.

  1. These are great! Mr. Winters always impresses… All around great sets, props, and production tho. Thanks for sharing.

  2. Janet Froelich,

    Why did you decide to include a smiling woman in a cleaning article?
    Where did the idea come from?
    How is she still there in the future?
    If you are a woman, why didn’t you put a man there instead?

  3. sara terry

    uhm, wow, regardless of what a good photographer dan winters is (and i think he’s great), these photos BEG for some gender and cultural analysis. SERIOUSLY? why didn’t the art direction just call for women who are barefoot, pregnant and in the kitchen?

    • Pardon my befuddlement. Real Simple is a magazine read primarily by women, so it tends to feature women.

      In the past, house cleaning was done by women so it starts there. To keep it consistent they update the tools and her appearance. I don’t see any gender issues; it’s consistency in the art direction. I find it odd you equate this with the stereotypical “barefoot, pregnant and in the kitchen”. It prevents a neutral reader from taking you seriously.

      FWIW future woman isn’t doing the cleaning, her robot is.

  4. Liz Boyle

    I’m not even a stickler for political correctness, but this isn’t even fun or ironic. It’s de-evolution at it’s finest.

  5. Thanks for the post, it was a fun story and Dan was great to work with. One correction though, my name is Brian not Brain haha.