The only reason that I can think of that other people may not do this notification [on the outcome of a job] is that some overbearing reps want a detailed description of why the job did not go their way. It just happens, and it may be awkward to explain. No one wants to say, “the client hated the work” or “the other bidder was $100 less.” The reasons may be stupid, but it is the business. If the job didn’t go your way reps just have to say, “Well thank you for letting us know and giving us the opportunity to bid. Maybe next time!”
via Sharing Estimating Insights from Amy Rivera of DDB LA | Notes From A Rep’s Journal.
5 Comments
Getting the chance to bid on a project is the victory. That always seems to be the hardest part. At least when you bid you know that something with your marketing is working. I’ve lost jobs because the AD thought the other photographer was cute… It’s always great to be considered for a job, winning the job is the frosting!
@chad I wholly disagree. Being invited to bid may validate your work in some way, but it does nothing to pay your bills (in fact, it costs you money). I have always felt strongly and lived honestly by the belief that if someone went to the trouble to send a bid, they are owed a reasonable and honest response as to why they did or did not win the job. Bidding is expensive, and failing to recognize that fact is simply unethical in my opinion. I honestly expect a fair and reasonable response, and I always give one if asked (whenever I send out for bids on services I need).
Yes that’s the proper response for sure. Yet, at least 1/2 the time we don’t even get a thanks but no thanks call – we’re left hanging – that’s just rude, but it to is the business we work in.
I don’t think it’s “overbearing” to try to find out the reason behind a client’s decision on the photographer – even if it was stupid – but the question needs to be asked in a way that doesn’t create an issue with/for the AB who’s on the other end. I usually will phrase it something like, “Was there anything that we could have done differently to help our bid?”
I was not saying that I don’t expect a call/email when I estimate a project and don’t get it. The trend seems to be getting better for me, lately AB’s have been telling me the reason if it did not go my way. I feel the same as Sharp, don’t give the AB any grief for a lost job.
I was only agreeing with the fact that there are stupid reasons that we don’t win projects. (and there are probably a dozen stupid reasons why I have won projects) Sorry that I was not clear about that.
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