In The World We Find Ourselves In Today, Hard Work Isn’t Enough

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…you’d better understand how to deploy those design skills in a way that helps solve business problems for your clients.

…the select few who are going to thrive in the months and years to come are going to be the ones who can tell a complex story across a range of media in a simple, clear and elegant way.

via AIGA | Apple’s Creative Director Alan Dye on Why Great Design Skills Aren’t Enough.

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